Session 4.2_Emotion_Canvas

Emotion

An internal state that generates physiological, cognitive, and behavioral changes in response to a stimulus event.

Physiological changes

Different bodily responses including patterns of brain activation, neurotransmitter production, and nerve system activity that result from emotions.

Cognitive appraisal

The interpretation of a situation that influences emotional experience by providing meaning to the event.

Behavioral responses

Actions resulting from emotions, such as fight or flight, seeking help, or facial expressions.

Basic emotions

Fundamental feelings that are universally recognized, including happiness, sadness, fear, and surprise.

Function of emotion

Emotions play essential roles in human behavior, including association building, providing information, and mood regulation.

Application of emotion in consumer behavior

The way emotions influence purchase decisions through association building and emotional responses.

Facial color

An efficient mechanism to visually transmit emotion, aiding in the communication of feelings.

Fear

An emotion that triggers physiological responses geared towards fight or flight when faced with danger.

Sadness

An emotion characterized by feelings of loss or helplessness, often resulting in a desire for social support.