Business of Television Quiz 12

FAST

Free, ad-supported, streaming, TV

Pure AVOD

offered free to viewers with ads included

Hybrid AVOD

paid subscription where there is a higher cost ad-free tier and lower cost ad-supported tier

linear system

programmed into an electronic grid where viewers can join in progress (like cable TV)

What system do FAST channels use?

linear

What are the two major components of FAST channels

platform and channels

Who started FAST channels?

Pluto TV

How do FAST channels make money?

ads

How do FAST platforms pay for content?

1. Pay a license fee

2. Barter arrangement

3. Use content the parent company already owns

What is a barter arrangement?

they negotiate a trade with the program supplier in which the platform and supplier share ad revenue

What is the key difference between AVOD and FAST?

One you seek out the content and the other delivers the content to you

Why did Tubi host the the tiktok awards?

inexpensive to produce social media stars, they have a large audience, mobile vs TV

How do they choose what to license when?

They have a scheduling team that works on holidays/seasons, the owner gets to choose the time to license, they also try to focus on current events (dune 1 example)

What gives Tubi a competitive advantage?

They have a bigger audience instead of the bigger upfront check

What was his reasoning for why FOX decided to have the NFL game on Thanksgiving streaming on TUBI?

Instead of people going to pirated versions (where they are not counted for ad revenue) they made it free which brought everyone to their stream. Now these people would be counted towards ad revenue.