(2) Elements of Design

space

• Area between and around the focal point (negative/white space).

• Shows perspective and proportion of objects, lines, or shapes.

• Used for comparing different areas; goal is to have space so the design is not messy.

line

• Most basic design element; connects two points.

• Direction, weight, and character of a line convey emotions and reactions.

• Shows direction and movement.

shape

• result of enclosed lines to form a boundary

• two-dimensional and can be described as geometric, organic and abstract.

geometric

• have structure and are often mathematical space

organic

• natural, smooth, no defined edges

abstract

• minimalist representation of reality

size

• Brings balance, proportion, and contrast.

• Actual dimension or exact measurement of elements.

• Relates to scale and proportion.

form

• How a shape or configuration occupies space.

• Combination of point, line, and shape.

• Shows volume; 3D objects with width, height, and depth (cube, sphere, etc.).

• affects the mood of the visual design

• contributed to the unity of a series

texture

• represented how an obj appears or feels

tactile

• actual sense of touch (rough, smooth, ribbed).

visual

• imagined feel that adds interest and sensory experience.

value

• Tones of light and dark; shown in a gradient.

• Creates illusion of mass, depth, and volume.

• Range of grays between white and black is called grayscale.

color-hue

• helps establish a mood of the composition  or the visual design

• represents different emotions and represents diff personalities 

• uses by designers to portray mood, light, depth, and point of view

• stands alone at any time

• right relationship ng colors 

hue

• name of a color in its purest form

shade

•  the addition of black to a hue in order to make a darker version

tint

• the addition of white tone color make a lighter version

tone

• the addition of grey to make a color muted

saturation

• the purity of a color

• low it is, more muted

• CMYK for print, RGB for digital.

dot

• you can’t create a line w/o making a this first