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Metaphor
An implied comparison that is untrue in a literal way. Helps illustrate or describe a concept or situation by comparing it to something else. Used to express emotions and enhance descriptions creatively without using like or as
Allusion
A short, indirect reference to a person, place, thing, or idea of importance, and which is external to the text
Rhetoric
The effective or persuasive way of speaking or writing
Juxtaposition
Placing things side by side for the purposes of comparison. Use ideas or examples in order to make a point
Imagery
Visually descriptive or figurative language, especially in a literary work
Repetition
Repeated use of sounds, words, or ideas for effect and emphasis
Simile
A comparison using "like" or "as"
Personification
Giving human qualities to something non-human
Zeugma
When a single word governs or modifies two or more other words, and the meaning of the first word must change for each of the other words it governs or modifies
Synecdoche
A figure of speech in which a part is made to represent the whole or vise versa
Understatement
The intentional use of language to lessen or minimize the impact of an event or feeling
Hyperbole
Inflated or overstate statements or claims not meant to be taken literally; intentional exaggeration to emphasize the importance of a point or idea to the audience
Satire
The use of humor and/or irony in art and literature to expose truths about people, institutions, or society; often used to create specific effects in writing; may be used to criticize a person or concept in a humorous manner
Parody
An exaggerated imitation of a serious work for humorous purposes, it borrows words or phrases from an original, and pokes fun at it. Also a form of allusion, since it is referencing a previous text, event, etc.
Parallelism
Sentence construction which places equal grammatical constructions near each other, or repeats identical grammatical patterns. Used to add emphasis, organization, or sometimes pacing to writing
Metonymy
Consisting of the use of the name of one thing for that of another of which it is an attribute or with which it is associated
Invective
Angry or insulting language
Litotes
Form of understatement in which a sentiment is expressed ironically by negating its contrary
Analogy
References an extended comparison between two things/instances/people etc. that share some similarity to make a point
Paradox
A seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true
Pun
An amusing use of a word or phrase that has several meanings or that sounds like another word
Anecdote
By telling a brief amusing story, an author or speaker can personalize a message or topic to an audience
Rhetorical Question
Used for effect or to place emphasis on a particular point. Not intended to be answered
Apostrophe
Someone or something being addressed
Anaphora
By repeating a word or phrase at the beginning of a series of statements, an author or speaker can place emphasis on a particular point or idea
Epistrophe
Repetition of a word at the end or successive clauses or sentences
Irony
When the opposite of what you expect to happen does
Cynicism
An inclination to believe that people are purely motivated by self-interest; skeptic
Synesthesia
The production of a sense impression relating to one sense or part of the body by simulation of another sense or part of the body
Chiasmus
When the same words are used twice in succession, but the second time, the order of the words is reversed
Oxymoron
Contradictory terms appear in conjunction
Antithesis
Two opposite or contrasting words, phrases, or clauses, or even ideas, with parallel structure
Anthropomorphism
The attribution of human characteristics or behavior to a god, animal, or object
Ethos
Credibility
Pathos
Emotional appeal
Logos
Appeal to logic
Assonance
The repetition of similar vowel sounds followed by different consonant sounds
Populism
Support for the concerns of ordinary people