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Research
a systematic process of collecting, analyzing, and interpreting data to increase our understanding of a phenomenon of concern/interest and to solve problems and contribute to people’s overall quality of life and general welfare
Formal Research
one is expected to disseminate their discovery to the larger scientific community
Reasons for Research | Country
addressing pressing national problems
to improve competitiveness
to enhance the quality and delivery of servoces
to adapt an existing solution, practice, or strategy to new domains
to meet the basic needs of a community or sector
Reasons for Research | Institution
mission vision
prestige
accreditation
grants
community service
Reasons for Research | Yourself
self-preservation
academic requirement
professional growth
passion and interest
community service
Importance of Research
acquire more knowledge
address gaps in learning
address issues and problems
recognize and explain a phenomenon or an event
explore the unknown
challenge and validate information
improve present practices and technologies
Characteristics of Research
originates with research questions
requires clear articulation of a research goal
divides the main problem into sub-problems
guided by the specific research problem, question, or hypothesis
requires a specific plan
rests on a critical assumption
requires data collection and interpretation to answer the research question
is cyclical or helical
Qualitative Research | Definition
collects and analyzes non-numerical data to search for patterns, themes, and holistic features /characteristics
uses observable facts and words and focuses on interpretation by the researchers
describes of how people experience an issue
gives an overview of the human side of an issue in terms of behaviors, beliefs, opinions, emotions, and their relationships with intangible factors
emphasizes the stance that human knowledge is always contextualized or local
arranging and presenting information to find meaning in the data
some form of counting is always involved
Quantitative Research | Definition
collects and analyzes numerical data and assigns concepts to numerical values
uses statistical methods to measure hard facts
emphasizes objectivity and the control of contextual factors that may affect the results
states hypotheses and relies on statistical analysis to support conclusions
discusses a difference but not why there is
collects a small amount of data from a large number of people and allows generalization for a population
Mixed Methods
pure quantitative/qualitative is insufficient to fully understand the problem
one can explore before administering and developing instruments by gathering qualitative data
one can talk to others to explain statistical results and improve their prototypes and experiments
to see quantitative and qualitative results match
Qualitative Research | Strengths
done in natural settings
emphasizes informant interpretations and meaning and seeks deep understanding of their work
humanizes the research process
high levels of flexibility
Qualitative Research | Weaknesses
not as reliable and difficult to replicate
subjective nature of data collection and analysis
observations may be selectively reported
risks of collecting meaningless and useless information from participants
objectivity vs detachment
ethical concerns and time-consuming
Quantitative Research | Strengths
can deal with high amounts of cases
can examine complex patterns of interaction between variables
can verify cause and effect relationships
Quantitative Research | Weaknesses
lacks in-depth information
ignores individual perspectives and experiences
can be built on pre-existing biases
Experimental Research
done in controlled environments, uses at least one variables that are isolated, manipulated, and controlled to understand its effect on a dependent variable
Descriptive Research
describes the data and characteristics of variables of a phenomenon without manipulating them
Survey Research
collects data on preferences, thoughts, attitudes, opinions, concerns, or interests through questionnaire and interviews
Narrative Research
explores human experiences as expressed in collected lived and told stories
Ethnographic Research
focuses on an entire cultural group to describe their shared patterns of behavior, values, language, and culture, usually explored in field work
Qualitative Research | Data Collection
is open-ended and is done through interviews, observations, documents, and AV materials
Quantitative Research | Data Collection
is close-ended and done in the form of surveys, behavioral checklists, secondary data, and data sets
Interviews
done to elicit people’s views in a detailed and comprehensive manner through open-ended questions that provide direct quotations
Participant Observation
collects data by observing the sample in their natural environment
Qualitative Research | Data Analysis
uses text and image data for coding and developing & relating themes
Quantitative Research | Data Analysis
uses numeric data for description, comparing groups, and relating variables