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Economics
the social science concerned with how individuals, institutions, and society make optimal choices under conditions of scarcity.
Scarcity
the condition whereby the resources we use to produce goods and services are limited relative to our wants for them.
Scarce Goods
good for which you can not get all you want at zero cost. (mail, free samples)
Free Goods
you can get all you want at zero cost (air)
Price
signal that tells producers what and how much to produce; in a standard market transaction it is paid by the consumer.
Cost
the sacrifice associated with making a choice; in a standard market transaction it is paid by the producer.
Types of Costs
explicit costs
opportunity cost
economic cost
Explicit Costs
out-of-pocket, monetary payments
Opportunity Costs
most valued option forgone
Economic Cost
explicit + opportunity cost
Resources
the inputs or factors used in the production of outputs/products/goods.
Types of Resources
natural
labor
capital
entrepreneurship
Natural
land, oil, lumber
Labor
physical, and mental talents used in production
Capital
all manufactured goods used in production
Entrepreneurship
the ability to combine other resources into valuable outputs.
How to make choices?
try to maximize our utility by using marginal decision making.
Utility
the satisfaction a consumer obtains from the consumption of a good
Marginal
the change that results from an additional unit.
Note
utility maximization by producers and consumers usually maximizes social welfare.
Economic Principles
relationships between variables
Model
a simplified, graphical representation of relationships between variables
Market
any institution that brings together consumers and producers of a particular goods or services.
Product Market
households demand goods and services which are supplied by firms in exchange for money.
Resource Market
firms demand resources which are supplied by households for money.
Demand Schedule
a table that shows how much of a good or service consumers will want to buy at certain prices.
Law of Demand
the price of a good and the quantity demanded are inversely related
Demand Curve
a line that shows the maximum that consumers are willing to pay for any quantity
Demand
The relationship between P and Qd for all possible prices
Quantity Demanded (Qd)
the number of units consumers are willing to buy at a specific price
Change in Qd
a change in the amount purchased caused by a change in the price; a movement along the curve.
Change in Demand
a shift of the entire curve to the left (decrease) or right (increase)
Factors that Change Demand Curve
Income
Normal Goods
Inferior Goods
Price of Related Goods
Substitutes
Complements
Expectations of Future Prices
expected future price changes and current demand move together
Number of buyers
as the number of boomers age, demand increases for coffins.
Tastes and Preferences
People prefer to go to games with teams that win.
Supply Schedule
a table that shows how much of a good or service producers will offer for sale at various prices.
Law of Supply
the price of a good and the quantity supplied are directly related.
Supply Curve
a line that shows the minimum that producers are willing to accept as payment for any quantity.
Supply
the relationship between P and Qs for all possible prices
Quantity Supplied (Qs)
the # of units producers are willing to offer for sale at a specific price.
Change in Qs
a change in the amount offered for sale caused by a change in the price
Change in Supply
a shift of the entire curve to the left or right
Factors that Shift the Supply Curve
Input/Resource Prices
input prices and supply move opposite
Technology
the production process of changing resources into goods and services; when technology improves, supply increases.
Taxes
taxation and supply move opposite
Expectation of Future Prices
expected future price changes and current supply move opposite
Number of Sellers
usually the number of sellers in a market changes as the profit changes; firms will enter when profit is high