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The two way ratios can be compared
historical comparison
Inter- firm comparison
The three profitability ratios
gross profit margin
Profit margin
Return on capital employed
Gross profit margin
Shows the value of profit as a percentage of sales revuene
formula given
Profit margin
Shows value of net profit as a percentage of sales revue
Formula given
Return on capital employed
Shows the financial performance of a firm compared to the amount of capital invested
Liquidity ratio
Liquidity - refers to how quickly an asset can be turned to cash
liquidity ratios look at the ability of a firm to pay its short term liabilities
Current ratio
current ratio deals with the liquid assets and short term liabilities
Current ratio= current assets/current liabilities
Ideal benchmark 1.5:1 or 2:1
Quick ratio (acid test)
similar to current ratio but excluded stock when calculating current assets
Quick ratio= ( current assets - stock)/ current liabilities
Ideal benchmark 1:1