INSY 3330 eCommerce exam 2

For a web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ___ entries in the transaction log each month

50 million

View through rate measures the ___ response rate to an add

30 day

T/F

The internet has decreased the impact of brands

False

T/F

Smishing attacks exploit SMS messages

True

____ refers to the ability to ensure that ecommerce participants do not deny their online actions

nonrepudiation

The Nike iD program is an example of which marking technique?

customer co production

___ is the measure of the percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages

Acquisition rate

which is not a feature that is driving the growth of social marketing and advertising

affiliate programs

collaborative shopping

social sign on

network notification

affiliate programs

_______ refers to the ability to ID the person or entity with whom you are dealing on the internet

authenticity

T/F

Phishing attacks rely on browser parasites

False

T/F

a worm does not need to be activated by a user in order for it to replicate itself

True

What attack left Wiki Leaks web site inoperable in Aug. 2012

DDos attack

T/F

an intrusion detection system can block suspicious activity

False

what is the current standard used to protect WiFi networks?

WPA2

___ is the time elapsed since the last action taken by a customer

recency

_____ is the process of selling 2+ products together for a price that is less than the sum of the 2 product's individual prices

bundling

T/F

credit cards are the dominant form of online payment throughout the world

False

T/F

the cost of sending 10,000 emails in an advertising campaign is about he same as sending 5,000

True

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

CRM System

T/F

Price is more important than convenience as a factor in online purchase decisions

False

T/F

In 2013, mobile marketing grew at nearly the same rate as traditional online marketing

False

malware that comes with a downloaded file that a user requests is called ____

drive by download

T/F

Transaction logs are built into web server software

True

a typical response rate for an email campaign would be _____ %

5%

example of a prominent hacktivist group

anonymous

____% of smartphone users have used their phone for proximity searches on info like local weather

95%

T/F

women are more active purchasers on smartphones than men

False

encouraging users to click on Like button is an example of which step in the social marketing process?

amplification

___ involves a coupon or other promotional offer that appears in users' twitter timeline

lead generation card

T/F

it is possible to opt out of Facebook's graph search

False

T/F

Ticker is a real time feed showing a friend's activities, chats, and music listening on Facebook

False

T/F

Facebook does not sell display ads

False

T/F

Facebook home is Facebook's app for iOS devices

False

what is the first step in the social marketing process?

fan acquisition

who purchased Tumblr in may 2013

Yahoo

T/F

Traditional desktop marketing remains the largest part of all online marketing

True

______ accounts for the most mobile ad spending

search engine advertising

what would help in establishing a brand in a niche area of selling high end competition horses?

establishing customer needs and habits as the top priority in all marketing decisions

____ is used by google analytics to track user behavior at a participating web site

beacons

why did Facebook's price fall after IPO?

investors thought Facebook wouldn't be able to incr advertising revenues enough

T/F

by 2015, its estimated that mobile marketing spending will account for $16 billion annually

True

T/F

promoted tweets are Twitter's version of google's Ad words

true

____ is the most popular use for mobile devices

entertainment

____ dominates mobile advertising

Google

T/F

mobile users spend most of their time browsing mobile Web sites

False

_____ earns the most location based marketing revenue

Google

T/F

Its expected that by 2017, mobile commerce will account for 50% of all ecommerce

False

By 2017, mobilecommerce revenues are expected to be approximately _____

$109 billion

before 2007, which was not a popular type of online marketing?

email

mobile marketing

corporate web sites

display ads

corporate web sites

the second most popular social network in terms of average minutes per visitor is _________

Tumblr