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Focus Group
a small group of individuals assembled for a conversation about specific issues
Scientific poll
a representative poll of randomly selected respondents with a statistically significant sample size using natural language
Sample
a group of individuals from a larger population used to measure public opinion
Random selection
a method of choosing all poll respondents in a way that does not over- or underrepresent any group of the population
Representative sample
a sample that reflects the demographics of the population
Weighting
a procedure in which the survey is adjust according to the demographics of the larger population
Sampling error
the margin of error in a poll, which usually is calculated to plus or minus three percentage points
Mass survey
a survey designed to measure the opinions of the population, usually consisting of 1500 responses
Entrance survey
a poll conducted of people coming to an event
Exit poll
a survey conducted outside a polling place in which individuals are asked who or what they just voted for and why
Benchmark poll
a survey taken at the beginning of a political campaign in order to gauge support for a candidate and determine which issues are important to voters
Tracking poll
a survey determining the level of support for a candidate or an issue throughout a campaign
Random digit dialing
the use of telephone numbers randomly generated by a computer to select potential survey respondents
Question order
the sequencing of questions in public opinion polls
Question wording
the phrasing of a question in a public opinion poll
Note 
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