Fewer, larger firms in the industry
Firms are “price makers” - firms have some or total control over the price they choose to sell their goods at
Higher barriers to entry, meaning firms cannot enter as easily
Firms earn long run profits (except for monopolistic competition - it breaks even in the long run)
Products sold are differentiated
Non-price competition is used - tools like advertising to promote products
Firms are inefficient in the long run
Demand is greater than Marginal Revenue
Geography
If location is close to resources
Firms is the only one selling product in the area
Government (US)
Issues patents and other protections
Common Use
Brand name and reputation
Economies of Scale
Availability of firms to mass produce at a low-cost
High Fixed Costs
Firms may not have the financial resources to pay the upfront costs of entering the market
A market structure where an individual firm has sufficient control over a market or industry
They determine the terms of access to other firms
Occurs when an individual firm comes to dominate an industry by producing goods and services at the lowest possible production cost that other firms cannot compete with
They’re beneficial to society as they charge low prices and promote productive efficiency
One, large firm
Firms are “price makers”
High barriers to entry
Firms earn long-run profits
Products sold are unique
Non-price competition is used
Firms are inefficient if left unregulated - overcharge and underproduce
P = MC
Allocatively Efficient
Profit Maximizing - MR = MC
Socially Optimal - P = MC
Fair-Return - P = ATC
Maximized TR - MR = 0
Unit Elastic Point - point on the demand curve where a horizontal line intersects MR = 0
Elastic Region - any point above the MR = 0 intersecting line
Inelastic Region - any point below the MR = 0 intersecting line
Can also be determined with a TR curve, where the peak matches MR = 0
Monopoly Power
Able to segregate the market
Consumers cannot easily re-sell the product
D = MR
Allocatively Efficient but Productively Inefficient
Larger long-run economic profits
Zero consumer surplus
D > MR
Allocatively and Productively Efficient
Smaller long-run economic profits
Some consumer surplus
AKA 1st degree price discrimination
Demand exactly equals MR
Three curves: MC, D = MR, and ATC
Many, various sized firms
Firms are “price makers”
Low barriers to entry
Firms break even in the long-run
Products are differentiated
Non-price competition is used
Firms are inefficient if left unregulated
Firms experience excess capacity - they are productively inefficient
Ways that firms seek to increase sales and attract consumers through methods other than price
Examples: Brand names and packaging, product attributes and service, advertising
Demand and MR are more elastic
(Missing ATC)
ATC will be tangent to the demand curve in the downward sloping region (economies of scale region)
Productively and Allocatively Inefficient
Firms earn short-run profits, so more firms enter the market
More substitutes are created, so there is less market share for existing firms, so demand and MR curves shift left together until demand is tangent to ATC
Firms earn short-run losses, so firms exit the market
There is more market share for existing firms, so demand and MR curves shift right together until demand is tangent to ATC
An imperfect market structure where the industry is dominated by a few, large firms
Two kinds:
Colluding Oligopolies
AKA cartels
Firms communicate with each other and act in one unit
Non-Colluding Oligopolies
Firms compete and do not work together
Few, large firms
Firms are “price makers”
High barriers to entry
Firms earn long-run profits
Products are differentiated
Non-price competition is used
Firms are inefficient if left unregulated
A strategy a firm should take no matter what the other firm does
Sometimes a firm doesn’t have a dominant strategy because their actions should differ based on the other firm’s actions
A point at which there is a stable state in the game in which no participant can unliterally improve their position
It’s a point where the game equilibrates because neither player can improve their position without the other player moving
You can find this point by determining the best option for either player, and if there are two circles in one box, that is the equilibrium point
Model of oligopoly where the dominant firm will initiate a price change in the industry
We can model the change with a kinked demand curve
If the dominant firm raises prices, the other firms can either match those prices or ignore those prices and get more consumers - elastic
if the dominant firm lowers prices, the other firms will usually match your prices and the market will stay relatively similar - inelastic
Note: Not necessary for the AP, but can help show how the market is influenced by interdependence