AP Micro Unit 4 - Imperfect Competition

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Monopoly

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39 Terms

1

Monopoly

  • A kind of a market where only one firm that dominates the industry and sells a very unique product

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2

Oligopoly

  • A kind of market where there are a few, large firms that dominate the industry (usually less than 10)

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3

Monopolistically Competitive Market

  • A kind of market where a large number of sellers offer differentiated products

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4

Characteristics of Imperfectly Competitive Firms

  • Fewer, larger firms in the industry

  • Firms are “price makers” - firms have some or total control over the price they choose to sell their goods at

  • Higher barriers to entry, meaning firms cannot enter as easily

  • Firms earn long run profits (except for monopolistic competition - it breaks even in the long run)

  • Products sold are differentiated

  • Non-price competition is used - tools like advertising to promote products

  • Firms are inefficient in the long run

  • Demand is greater than Marginal Revenue

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5

Example Barriers to Entry

  • Geography

    • If location is close to resources

    • Firms is the only one selling product in the area

  • Government (US)

    • Issues patents and other protections

  • Common Use

    • Brand name and reputation

  • Economies of Scale

    • Availability of firms to mass produce at a low-cost

  • High Fixed Costs

    • Firms may not have the financial resources to pay the upfront costs of entering the market

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6

Monopoly

  • A market structure where an individual firm has sufficient control over a market or industry

  • They determine the terms of access to other firms

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7

Natural Monopoly

  • Occurs when an individual firm comes to dominate an industry by producing goods and services at the lowest possible production cost that other firms cannot compete with

  • They’re beneficial to society as they charge low prices and promote productive efficiency

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8

Characteristics of Monopolies

  • One, large firm

  • Firms are “price makers”

  • High barriers to entry

  • Firms earn long-run profits

  • Products sold are unique

  • Non-price competition is used

  • Firms are inefficient if left unregulated - overcharge and underproduce

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9

Monopoly Graph

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10

Profit in a Monopoly (graph)

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11

Loss in a Monopoly (graph)

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12

Monopoly with Consumer Surplus, Producer Surplus, and Dead Weight Loss

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13

Monopoly Graph

Profit Maximizing Price and Output

(Loss-Minimizing)

  • MR = MC

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14

Monopoly Graph

Socially Optimal Price and Output

  • P = MC

  • Allocatively Efficient

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15

Monopoly Graph

Fair-return Price and Output

  • P = ATC

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16

Monopoly Graph

Maximized Total Revenue Price and Output

  • MR = 0

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17

Key Points on Monopoly Graph

  • Profit Maximizing - MR = MC

  • Socially Optimal - P = MC

  • Fair-Return - P = ATC

  • Maximized TR - MR = 0

<ul><li><p>Profit Maximizing -   MR = MC</p></li><li><p>Socially Optimal -   P = MC</p></li><li><p>Fair-Return -   P = ATC</p></li><li><p>Maximized TR -   MR = 0</p></li></ul>
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18

Elasticity in Monopoly

  • Unit Elastic Point - point on the demand curve where a horizontal line intersects MR = 0

  • Elastic Region - any point above the MR = 0 intersecting line

  • Inelastic Region - any point below the MR = 0 intersecting line

  • Can also be determined with a TR curve, where the peak matches MR = 0

<ul><li><p>Unit Elastic Point - point on the demand curve where a horizontal line intersects MR = 0</p></li><li><p>Elastic Region - any point above the MR = 0 intersecting line</p></li><li><p>Inelastic Region - any point below the MR = 0 intersecting line</p></li><li><p>Can also be determined with a TR curve, where the peak matches MR = 0</p></li></ul>
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19

Price Discrimination

  • Practice where specific products are sold to different buyers at the highest price they are willing and able to pay

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20

Conditions required to practice price descrimination

  • Monopoly Power

  • Able to segregate the market

  • Consumers cannot easily re-sell the product

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21

Characteristics of a Price Discriminating Monopoly

  • D = MR

  • Allocatively Efficient but Productively Inefficient

  • Larger long-run economic profits

  • Zero consumer surplus

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22

Characteristics of a Pure Monopoly

  • D > MR

  • Allocatively and Productively Efficient

  • Smaller long-run economic profits

  • Some consumer surplus

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23

Perfect Price Discrimination

  • AKA 1st degree price discrimination

  • Demand exactly equals MR

  • Three curves: MC, D = MR, and ATC

<ul><li><p>AKA 1st degree price discrimination</p></li><li><p>Demand exactly equals MR</p></li><li><p>Three curves: MC, D = MR, and ATC</p></li></ul>
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24

Characteristics of Monopolistic Competition

  • Many, various sized firms

  • Firms are “price makers”

  • Low barriers to entry

  • Firms break even in the long-run

  • Products are differentiated

  • Non-price competition is used

  • Firms are inefficient if left unregulated

  • Firms experience excess capacity - they are productively inefficient

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25

Non-Price Competition

  • Ways that firms seek to increase sales and attract consumers through methods other than price

  • Examples: Brand names and packaging, product attributes and service, advertising

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Monopolistic Competition Graph

  • Demand and MR are more elastic

  • (Missing ATC)

<ul><li><p>Demand and MR are more elastic</p></li><li><p>(Missing ATC)</p></li></ul>
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Monopolistic Competition Earning a Profit

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Monopolistic Competition Earning a Loss

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Monopolistic Competition in the Long Run

  • ATC will be tangent to the demand curve in the downward sloping region (economies of scale region)

  • Productively and Allocatively Inefficient

<ul><li><p>ATC will be tangent to the demand curve in the downward sloping region (economies of scale region)</p></li><li><p>Productively and Allocatively Inefficient</p></li></ul>
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Monopolistic Competition

Short Run to Long Run

  • Firms earn short-run profits, so more firms enter the market

    • More substitutes are created, so there is less market share for existing firms, so demand and MR curves shift left together until demand is tangent to ATC

  • Firms earn short-run losses, so firms exit the market

    • There is more market share for existing firms, so demand and MR curves shift right together until demand is tangent to ATC

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Excess Capacity

  • The difference between a firm’s current inefficient level of production and the productively efficient level of output

    • If there is productive efficiency, there is no excess capacity, but Monopolistically Competitive Firms are Productively Inefficient in the long-run

<ul><li><p>The difference between a firm’s current inefficient level of production and the productively efficient level of output</p><ul><li><p>If there is productive efficiency, there is no excess capacity, but Monopolistically Competitive Firms are Productively Inefficient in the long-run</p></li></ul></li></ul>
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32

Oligopoly

  • An imperfect market structure where the industry is dominated by a few, large firms

  • Two kinds:

    • Colluding Oligopolies

      • AKA cartels

      • Firms communicate with each other and act in one unit

    • Non-Colluding Oligopolies

      • Firms compete and do not work together

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Characteristics of Oligopoly

  • Few, large firms

  • Firms are “price makers”

  • High barriers to entry

  • Firms earn long-run profits

  • Products are differentiated

  • Non-price competition is used

  • Firms are inefficient if left unregulated

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34

Game Theory

  • The study of how people behave in strategic situations

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35

What is a game (in economics)?

  • Any set of circumstances that has a result dependent on the actions of two or more decision-makers

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Payoff Matrix

  • A chart that shows the actions of two firms and the payoffs of each combination of choices

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37

Dominant Strategy

  • A strategy a firm should take no matter what the other firm does

  • Sometimes a firm doesn’t have a dominant strategy because their actions should differ based on the other firm’s actions

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38

Nash Equilibrium

  • A point at which there is a stable state in the game in which no participant can unliterally improve their position

  • It’s a point where the game equilibrates because neither player can improve their position without the other player moving

  • You can find this point by determining the best option for either player, and if there are two circles in one box, that is the equilibrium point

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39

Price Leadership

  • Model of oligopoly where the dominant firm will initiate a price change in the industry

  • We can model the change with a kinked demand curve

  • If the dominant firm raises prices, the other firms can either match those prices or ignore those prices and get more consumers - elastic

  • if the dominant firm lowers prices, the other firms will usually match your prices and the market will stay relatively similar - inelastic

  • Note: Not necessary for the AP, but can help show how the market is influenced by interdependence

<ul><li><p>Model of oligopoly where the dominant firm will initiate a price change in the industry</p></li><li><p>We can model the change with a kinked demand curve</p></li><li><p>If the dominant firm raises prices, the other firms can either match those prices or ignore those prices and get more consumers - elastic</p></li><li><p>if the dominant firm lowers prices, the other firms will usually match your prices and the market will stay relatively similar - inelastic</p></li><li><p>Note: Not necessary for the AP, but can help show how the market is influenced by interdependence</p></li></ul>
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