marketing product life cycle

What were the first commercial DVDs launched?

In Japan in 1996, followed by the U.S.

What characterized the growth phase of DVDs?

Rapid adoption as prices fell.

What marked the maturity phase of DVDs?

Market saturation, with nearly every household owning a DVD player.

What is the decline phase of DVDs associated with?

The rise of streaming services from 2010 to present.

What is the Lindy Effect?

An idea that the future life expectancy of non-perishable things is proportional to their current age.

What does a product need to be considered 'Lindy'?

It must have a long track record of existence, suggesting it will endure longer.

What are examples of 'non-Lindy' products?

Perishable items and living organisms that experience biological aging.

What is a 'Status Game'?

A competition where individuals signal their status through specific markers.

What is an 'Anti-Status Game'?

A counter movement that rejects existing status markers to gain acceptance into a group.

What does the term 'hustle culture' refer to?

The public showcasing of grueling work schedules to signal ambition and dedication.

What is the significance of digital nomadism in current status games?

It signals freedom, independence, and worldly success.

What was the launch strategy for Pokémon Cards?

A very low price to spark trial and encourage repeat purchases.

What led to the growth of Pokémon Cards?

Mass production lowered per-unit costs while sales soared.

How did Pokémon Go rejuvenate the Pokémon franchise?

By tapping into nostalgia and introducing Pokémon to new casual players through AR mobile gaming.

What design principles did the Arts and Crafts movement emphasize?

Honest materials, visible craftsmanship, and functional beauty.

What does Bauhaus design signify?

Simplicity that signals confidence and clarity, often used for premium brands.

What is the aesthetic of Pop Art?

An ironic use of bold colors that commands attention.

What does Art Deco embody?

Luxury, sophistication, and modernity, combining precision with glamour.

What is the focus of Brutalism in architecture?

Raw concrete and honesty of materials, often defying polished aesthetics.

What is the Baby Schema concept?

Infantile features that elicit protective responses in adults, perceived as 'cute'.

What does the Prospect-Refuge Hypothesis describe?

Humans prefer environments where they can survey their surroundings (prospect) and feel safe (refuge).

What is an example of a product that incorporates Baby Schema?

The VW Beetle, which has rounded shapes that evoke feelings of safety and friendliness.

How does the design of Americana products evoke emotions?

By turning the ordinary into the iconic, evoking nostalgia and familiarity.

What is the significance of strategic partnerships in product rejuvenation?

They increase visibility, credibility, and excitement for the product.