Module 21 “The Audience”

Audience

A group of individuals assembled together to watch or listen to a performance or media event.

Opinion Leader

An individual who influences the opinions and decisions of others through personal contact and communication.

Micro Targeting

Strategic advertising approach that uses specific demographic information to reach targeted audiences.

Influencer

A social media user who has established credibility in a specific industry and regularly produces content.

Segmented Audience

An audience that is divided into sub-groups based on specific characteristics like age, gender, income, etc.

Collective Action

A group activity that is coordinated and involves participation of multiple individuals.

False News

Misinformation that is spread through media channels to appeal to the biases and preferences of specific audiences.

Sociological Imagination

The ability to see the relationship between individual experiences and larger social influences.

Survey Research

A method used to gather data from a large population to identify audience characteristics and preferences.

Mass Media

Forms of communication that reach large audiences, such as television, radio, and online platforms.