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5 factors of the internal environment
Employees, structure of business, production of goods and services, capital/labour resources, and sources of finance.
The 3 business environments
Macro, operating and internal
Internal environment
A.k.a micro environment. Environment within the business in which the business owner has full control.
Operating environment
Layer of the external environment in which the business owner has partial control. Includes things like competitors, customers, suppliers, etc.
Macro Environment
Layer of the external environment in which the business owner has no control. Includes CSR, global issues, economic conditions, etc.
Legal business structure
Hierarchy of managers and employees in the business
Types of legal business structures
sole trader, partnership, private company and public listed company
Sole trader
Type of legal business structure where the business is run entirely by one person
Partnership
Type of legal business structure where people combining their efforts to run a business
Public listed company
Type of legal business structure where the business can be opened to the entire public and anyone can buy shares. Over 50% of the company must be shared.
Private company
A type of legal business structure where the business is owned privately and shares cannot be bought by the general public.
Unincorporated business entities
sole traders and partnerships. Same legal existence as its owner(s)
Incorporated business entities
private and publicly owned companies. Separate legal existence to its owner(s)
Business model
A business’ plan of how it will function and make a profit
Types of business models
online, bricks and mortar, import and export, franchise, social enterprise.
Online business model
internet based business, possibly with physical distribution centers. Can be advertising based, subscriptions, brokerage and merchants.
Brokerage
websites that bring buyers and sellers together in exchange for a fee when sales are made
Merchants
Online sellers who operate through their own independent website or through the use of platforms such as cotton on
Advantages of an online business model
wider customer base, quick business set up, avoidance of costs such as rent
Disadvantages of an online business model
customers cant try products, time is needed to fulfill online orders and online security issues have the potential to negatively impact the business’ reputation
Bricks and mortar business model
Traditional retail set up where a retailer has a physical store or shopfront where transactions will take place and face to face customer service is experienced. Combinations include Bricks and clicks or clicks and mortar, where purchases can be made in store or online.
Advantages of Bricks and Mortar
customers can try products, products can be displayed and promoted through windows to attract customers, brand recognition can be built through signage.
Disadvantages of Bricks and Mortar
customers must physically get to the store, time is required o train employees, more expensive to start and operate.
Import and Export business model
Earn their income by trading goods internationally by either importing goods and services or exporting.
Importers
must ensure products meet local laws regarding safety and quality, as well as consider the costs associated with shipping products from overseas
Exporters
must be aware of the various overseas markets and whether the product needs to be adjusted to suit different customer needs.
Advantages of importing
possibility of accessing cheaper prices as overseas regulations are different (eg. min. wage), provides access to products and resources that an owners home country doesn’t have or produce, and access to seasonal resouces.
Disadvantages of importing
subject to tariffs, long wait times, loss of jobs to create domestic products
Tariffs
tax on imports or exports
Advantages of exporting
access to overseas customer bases, promotes growth of Australian industries, overseas customers are willing to pay more for products they don’t produce
Disadvantages of exporting
non-renewable natural resources often sold, difficult to understand and accommodate for different overseas cultures and laws, higher transportation costs.
Social enterprise business model
Main objective is to support social and environmental causes.
Advantages of social enterprise
community benefits, employees have purposeful work and are satisfied with their job, likely to receive government financial support.
Disadvantages of social enterprise
staffed by low-commitment volunteers, customers may be fatigued by charity, difficulty balancing achievement of social objectives with financial objectives
Franchise business model
where the business is a duplicate of others, all owned by the same company.
Franchisee
Buys the right to use the business name and distribute products or services of an existing business
Franchisor
sells/owns the rights to a business
Franchise agreement
outlines the conditions of the agreement, stating the obligations and responsibilities.
Advantages of a franchise
business already has a good reputation, strong customer loyalty, reduced risk of failure, time saving processes already in place
Disadvantages of a franchise
limited power in the business, high cost to buy a franchise, brand being negatively impacted by other store’s performance
Advantages of buying an existing business
immediate cashflow, no growing pains of starting a new business, plans policies and procedures are already in place, preexisting financial history makes it easier to get financed, the business may be undervalued, goodwill, existing clientele, suppliers, equipment, plant and stock
Disadvantages of buying an existing business
plant and equipment may need an upgrade, potential capital intensive to turn around the business, goodwill is due to previous owner, financial history is not an indicator of future success, and business may be overvalued based on previous earnings.
Advantages of establishing a new business
can be cheaper if you know what you’re doing, you learn as you build the business, business success is dependent on your execution and no legacy issues of an existing business
Disadvantages of establishing a new business
outlay can be higher than buying a business, you start with no goodwill or clientele, no immediate goodwill or cashflow and you need to negotiate lease and council permits
Types of productive resources
Natural, Labour, Capital
Natural productive resources
Used in the production of many types of goods (such as crops) as well as services. Eg rainfall and climate conditions, mineral deposits, oceans and forests
Labour productive resources
Needed to produce particular goods and services. Eg skill and knowledge of doctors, builders and business people
Capital productive resources
Used by by businesses in the production of many goods and services. Eg electricity and grid system, commercial buildings, highways, schools, dams and ports
Short term sources of finance
To be paid back within 1-2 years
Long term sources of finance
to be paid back after 2 years
Bank overdraft
when you have a negative balance in your bank account
Trade credit
a promise to pay a supplier at a later date
Equity
funds contributed by the owner(s) of a business to start and build a business
Debt
Funds provided by banks, other financial institutions, government and suppliers that you owe them back
Overdraft facility
an extension of credit from a lending institution when an account reaches zero, it continues to allow withdrawal of money
External funds
Debt and Grants
Internal funds
Owners personal funds
Crowdfunding
setting a funding goal, providing project and budget details and inviting people to contribute to a startup capital pool.
When choosing a source of finance, a business should consider these 5 factors…
Flexibility: The ability of the business to change the terms of the agreement or exit the loan
Business Structure: What type of business is it?
Terms of finance: the amount and frequency of repayments
Level of control: how much ownership of the decisions made by the business will be retained if the owner chooses a given source of finance
Overall cost: the added up value of all repayments made over the life of the loan
Business support services
Legal and financial advice, technological advice, community based services, formal networks, informal networks, business mentors
Legal and financial advice
During the planning stage of the business, the business owner will consult with accountants and solicitors to choose a legal business structure. When up and running, this consultation will continue, additionally with bank managers. Solicitors provide legal information and advice. Accountants provide financial advice. Bank managers also have financial advice and resources within the bank
Technological advice
Suppliers can provide information on certain parts and bussiness.gov.au includes information and practical advice
Community based advice
Many businesses are able to join business service clubs. The primary focus of these is to provide business people with an opportunity to provide business people with an opportunity to engage in community service projects. Membership can also put business owners in touch with other local business people
Formal networks
Business owners can access information and support from a large number of professional organisations, such as chambers of commerce (local associations of business people providing legal and financial help and liaising with government departments) and other centres.
Informal networks
Networks business people have such as friends and colleagues
Business Mentors
Some business people have mentors they can work with or ask advice from
SWOT
Strengths, Weaknesses, Opportunity, Threats. S and W are internal, O and T are external
Benefits of SWOT
Evaluates current situation, low-cost, simple, straightforward, helps develop goals and strategies, helps the business owner become familiar with the business.
Limitations of SWOT
must be completed alongside market research and a business plan when planning a business, can generate some irrelevant information, doesn’t provide solutions for W and T and best of S and O
Corporate Social Responsibility (CSR)
A business being socially responsible by considering how it can go above and beyond basic legal requirements to improve the welfare of its stakeholders, including employees, customers and the wider community
Advantages of CSR
higher likelihood to attract customers, less likely to be boycotted, strengthens relationship with employees
Limitations of CSR
financial costs of implementing CSR methods such as solar panels, and how cotime consuming planning can be
CSR issues can be classified into…
Environmental, staffing and customer
Business plan
A written statement of the goals and objectives of a business, and the steps to be taken to achieve them. Should be ever changing
4 key elements of a business plan
Operations, financial, marketing and executive summary
Operations plan
Outlines how the business will be set up and the human resource needs
Financial plan
Details how the business will be financed and projected cash flow, revenue, expenses and profit
Marketing plan
Outlines key information from the industry the business will be entering and the gap in the market that the business will be filling. The marketing strategy is included in this section
Executive summary
A one page document describing the business and its objectives. This is usually prepared at the end of the plan writing process
Benefits of a business plan
Can be used as a potential benchmark to review business performance
Employee performance may improve as they are provided with clearer direction and understanding of the business and its objective
Can save time in the future by planning for business crises and emergencies
Reduces unnecessary spending as realistic estimates of the costs can be planned
Helps a business obtain external funding as financial institutions will look at the business plan to determine if the business is financially viable
Limitations of a business plan
just a plan - does not garuntee business success
time could be wasted on the plan instead of the business
must be implemented
Factors that go into selecting a business location
personal factors
style of operation
area profile
local government by-laws
pending planning proposals
site accessibility and visibility
suitability of the buildings
costs
accessibility to transport
accessibility to labour