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Prototypes
Best example or mental image of a category.
Schemas
Conceptual frameworks organizing information.
Assimilation
Absorbing new information into existing schemas.
Accommodation
Adjusting schemas or creating new ones for new information.
Algorithms
Step-by-step procedures ensuring problem-solving success.
Heuristics
Simple strategies for efficient judgments and problem-solving.
Representativeness heuristic
Judging based on how well something matches a prototype.
Availability heuristic
Estimating likelihood based on memory availability.
Mental set
Tendency to approach problems in familiar ways.
Priming
Exposure to a stimulus influencing responses to subsequent stimuli.
Framing
The way information is presented, affecting decisions and judgments.
Gambler’s fallacy
Belief that past events influence future independent events.
Sunk-cost fallacy
Continuing investments based on past resources rather than future benefits.
Executive functions
High-level cognitive processes for goal-setting, planning, and decision-making.
Creativity
Ability to generate novel, valuable ideas.
Divergent thinking
Expanding possibilities for problem-solving.
Convergent thinking
Narrowing options to find the best solution.
Functional fixedness
Difficulty seeing new uses for familiar objects.