Cultural globalisation

what process is reshaping cultures around the world

global interactions

what are some ways global interactions occur

trade, migration, media, tourism and technology

what do these interactions lead to

diffusion, hybridisation and homogenisation of cultural traits, identities and ethincities

Cultural diffusion 

the spread of cultural traits from one place to another; US fast food chains in Asia

Cultural hybridisation

the belidng of cultures to create new forms; K-pop mixing Western pop

Cultural homogenisation

cultures becoming more similar under global influences; global use of English in media and business 

Resistance and reviitalisation

local efforts to resist change or revive traditions

how can global interactions narrow cultural diversity

urban multiculturalism, diasporas maintaining identities 

how can global interactiosn narrow cultural diversity

loss of indigenous langauges, spread of global brands/media, and displacement of minority groups

local scale - one widening and narrowing pattern

widening: ethnic enclaves and fusion cuisine. narrowing: gentrification displacing cultural communities 

national scale - one widening and narrowing pattern

widening: multilingual policies and inclusive education. narrowing: nationalist policies suppressing minority cultures

global scale - one widening and narrowing pattern

widening: online communties/global festivals. narrowing: dominance of Western media