Argument analysis revision

Alliteration

adds emphasis

anecdote

positions reader to respond emotionally/relate

Appeals to common sense

pressures agreement, disagreement equated with unintelligence

Appeals to family values 

suggests the traditional family life as most desirable 

appeals to fear and insecurity

suggests that people’s safety is at risk, positioning readers to feel urgency for solution 

appeals to hip-pocket-nerve

threatens financial wellbeing, incites strong emotions regarding misuse of money

appeal to tradition and customs

encourages readers to resist change and value tradition

appeals to loyalty and patriotism

assumes commitment should be valued, readers positioned to accept benefits to nation

appeals to sense of justice

plays on belief that we all have the right to be treated fairly, readers positioned to agree that punishment should fit the crime

attacks

positions reader to think critically of something and dismiss that idea.

connotations

arouse attitudes that position readers to accept/reject a proposed position

hyperbole

exaggeration causes reader to respond emotionally

inclusive language

appeals readers’ desire to belong 

juxtaposition 

reader encouraged to compare concepts and take an immediate position 

metaphor and simile

memorable, evokes emotions, engaging

repetition

gets readers’ attention, produced insistent tone

rhetorical question

‘answer’ is implied and considered obvious or logical

calm tone synonyms

logical, reasoned, rational

passionate tone synonyms

assertive, emotive, pleading, insistent

negative tone synonyms

resentful, pessimistic, bitter, critical, frustrated

positive tone synonyms

hopeful, enthusiastic, optimistic

neutral tone synonyms

impartial, balanced

casual tone synonyms

colloquial, relaxed, approachable

warning tone synonyms

cautionary, advisory