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what is social exchange thoery (SET)?
an economic model of human behavior
People are sensitive to rewards and costs
Outcome = Rewards − Costs
We want best profit possible
what is satifaction determined by?
discrepancies
you compare what you’re getting to what you think you should be getting.
what are the 3 Major Propositions of SET
Partners keep track of costs and rewards
immediately and over time
may not be conscious
We’re attracted to partners who provide the most rewards
Norm of reciprocity
To receive, we must also give
what are some examples of rewards and costs?
Rewards (slide examples)
love, laughter, companionship, respect, support
sexual gratification
assistance with household tasks
tangible resources
Costs (slide examples)
time, loss of opportunities
conflict, stress, loss of esteem
disapproval, effort, compromises
uncertainty, frustration over partner’s imperfections
tangible resources
✅ Midterm takeaway: Rewards/costs can be emotional, practical, or material.
what are 2 major types of rewards/costs?
Instrumental (tangible/task-oriented)
e.g., picking you up from airport, financial help
Emotional
e.g., feeling loved, knowing someone is there for you
also includes hurt feelings, uncertainty (emotional costs)
what are the 2 ways that people evluate outcomes in the SET theory?
accounting
determine profit
explain accounting
People keep track of rewards vs costs
seldom done explicitly or systematically
People usually don’t calculate it like math.
It’s automatic and becomes conscious mainly when unhappy.
value is in the “eye of the beholder”
Rewards/costs are subjective: the same behavior can be a reward for one person and a cost for another.
Example:
Lots of texting: Person A: “They care” (reward)
Person B: “Too clingy” (cost)
Bad is stronger than good
in relationships: 5:1 ratio of good to bad
Not just maximizing rewards
people care about whether the exchange feels fair.
explain the Utne et al. (1984) study
118 couples
Assessed balance by comparing own rewards/costs to partner’s
Looked at marital stability
Three categories:
Underbenefitted = I get less than my partner
Equitably treated = we’re equal
Overbenefitted = I get more than my partner
Graph takeaway
Highest marital stability = equitable relationships
Lower stability for underbenefitted (and often also lower for overbenefitted vs equitable)
explain determine profit
Interdependence Theory (Thibaut & Kelley, 1959): two comparison standards
Outcomes are judged against:
Comparison Level (CL)
Comparison Level for Alternatives (CLalt)
CL (what it is)
Your standard for what you expect/deserve in a relationship.
✅ Helps predict: Satisfaction
CLalt (what it is)
Your standard based on other options (other partners, being single, etc.)
✅ Helps predict: Staying/commitment
what is the comparison level (CL)?
Definition (what you expect/deserve)
CL = what we expect and feel we deserve from our relationships
Everyone has their own CL, based on prior experience, learning, personality.
explain high vs. low CL
High CL
Expect relationships to be rewarding
Low rewards feel unacceptable/disappointing
Low CL
Expect relationships to be troublesome
Low rewards feel acceptable/tolerable
what is the Satisfaction equation in CL?
Satisfaction = Outcome − CL
If Outcome > CL → satisfied
If Outcome < CL → dissatisfied
explain Comparison Level for Alternatives (CLalt)
Definition (what you realistically think you could get elsewhere)
CLalt = what we realistically expect we could get in another relationship or situation
Includes other partners or being single
It’s the standard used to decide to stay or leave
what is the dependence equation in CLalt?
Dependence = Outcome − CLalt
If Outcome > CLalt → more dependent → more likely to stay
If Outcome < CLalt → less dependent → more likely to leave
What determines CLalt?
Self-views
Low self-esteem → doubt others will want you → lower CLalt
High self-esteem → more confident in options → higher CLalt
Information about alternatives
If you don’t meet new people / don’t see options → lower CLalt
If you do meet people / have opportunities → higher CLalt
Dependence is not based solely on whether or not we are happy!
You can be unhappy but still stay if alternatives seem worse.
what the 3 “Major Social Exchange Theory Equations”?
Outcomes = Rewards − Costs
Satisfaction = Outcomes − CL
Dependence = Outcomes − CLalt
what are the 4 outcomes your “SET Equations” diagrams in lecture showing?
A) Happy + Stable
Outcome above CL (satisfied)
Outcome above CLalt (staying makes sense)
B) Unhappy + Unstable
Outcome below CL (dissatisfied)
Outcome below CLalt (alternatives look better → likely to leave)
C) Happy, but Unstable
Outcome above CL (satisfied)
Outcome below CLalt (alternatives look even better → may leave despite being happy)
Example your slide hints at: good job but you get a better offer → you’re happy, but you still leave.
D) Unhappy, but Stable
Outcome below CL (dissatisfied)
Outcome above CLalt (alternatives look worse → stay anyway)
How do the standards change over time for the 2 comparison standards?
CL as time goes by
Within a relationship, CL can shift due to habituation
Expectations adjust based on what you’ve experienced.
If you get used to higher rewards, your CL can rise (“this is the new normal”).
If you get used to lower rewards, CL can drop (“I guess this is normal”).
CLalt as time goes by (culture slide)
cultural changes that raise/shift CLalt:
Women’s increased financial independence (South & Lloyd, 1995)
Mobility (Putnam, 2000)
Eroding barriers against divorce (Berscheid & Lopes, 1997)
Precise meaning: alternatives become more realistic/available → CLalt can increase, which can reduce dependence and make leaving easier unless outcomes also improve.
what is the Investment Model of Commitment?
The decision to stay vs. leave a relationship is determined by commitment.
what is commitment?
“internal pledge” & the tendency to maintain a relationship and feel psychologically attached to it
what are the 3 things that commitment comes from?
Satisfaction
built from rewards, costs, and CLs (comparison levels)
basically: how good the relationship feels compared to what you expect/deserve
Alternatives (CLalt)
how good your other options seem (other partners or being single)
Investments
what you would lose if the relationship ended
can be financial, social, or material
what does the model flow of invest show?
Satisfaction level + Quality of alternatives + Investment size → Commitment → Stay vs. leave decisions
example
High satisfaction + low alternatives + high investments → high commitment → stay
Low satisfaction + high alternatives + low investments → low commitment → leave
explain the Derogating Alternatives (Johnson & Rusbult, 1989) study
278 students in relationships
told they were evaluating a campus dating service
rated their satisfaction and commitment with their partner
shown an “early applicant” of the opposite sex
given moderately favorable personal info
applicant attractiveness was manipulated:
Highly attractive vs. Moderately attractive vs. Unattractive
DV: Attraction / liking for the “applicant”
what do the graphs show in the Derogating Alternatives (Johnson & Rusbult, 1989) study?
Low commitment people showed more attraction to highly attractive alternatives.
High commitment people showed less attraction overall—they derogated (downplayed) alternatives, especially attractive ones.
why?
Very high comparison levels (higher standards → alternatives don’t “measure up”)
Social norms (monogamy expectations)
Dissonance (if you’re committed, finding others tempting feels inconsistent → you reduce discomfort by rating them less attractive)
explain the Commitment and Fidelity (Drigotas, Safstrom, & Gentilia, 1999) study 1
Study 1
Participants: 14 men, 60 women, all exclusive daters
Time 1: measured commitment
2 months later (Time 2): completed an infidelity questionnaire
what are the results of the Commitment and Fidelity (Drigotas, Safstrom, & Gentilia, 1999) study 1?
72% reported emotional infidelity
48% reported physical infidelity (27% > midpoint)
explain the Commitment and Fidelity (Drigotas, Safstrom, & Gentilia, 1999) study 2
Spring Break Study”
Participants: 12 men, 25 women, all exclusive daters
Time 1: 2 days before spring break
Time 2: after 9 days of spring break
what are the results of the Commitment and Fidelity (Drigotas, Safstrom, & Gentilia, 1999) study 2?
70% reported emotional infidelity
41% reported physical infidelity (17% above midpoint)
how to the 2 studies correlate with the investment model?
More commitment → less infidelity (negative correlations)
More satisfaction → less infidelity
Better alternatives → more infidelity (positive correlations)
More investment → less infidelity
Most important pattern: “Alternatives” is consistently positive (more tempting options = higher risk), while commitment/satisfaction/investment are negative (they protect against cheating).
what is the conclusion of interdependence & commitment lecture?
Satisfaction and commitment are complicated constructs
There’s a lot of ongoing mental calculation
These factors have reciprocal influence on many pro-relationship behaviours