CIS 2200 FINAL

Operational Effectiveness

-Performing the same tasks better than rivals

-Sameness

-Creates commodity goods

Fast Follower Problem

Rivals copy tech, learn from the firm’s mistakes, and enter market with better tech

Strategic Positioning

Performing the same tasks in a different way and it’s harder for rivals to copy

Resource Based View (RBV) of Competitive Advantage

-Value

-Rarity

-Imperfectly imitable (can’t be imitated

-Non-substitutable

Omnichannel Strategy

Using multiple channels to reach customer’s need and improve the customer experience

Product Market Fit Model

Successful efforts should be desired by customers

Vertically Integrated model and Context With Fresh Direct

They own 1+ steps in value chain and its only 3 steps farm, warehouse, to consumer homes

How does Fresh Direct offer strategic positioning

-emphasize freshness

-targeted a specific market

-customer experience

Switching costs

Cost customer pays when moving from 1 product to another

Straddling

Rivals copy a step in value chain but don’t get the benefits

How Zara does things differently

-Vertically Integrated

-High Inventory turnover

-Uses pda system (personal digital assistant)

-RFID - chips that wirelessly track items

Moore’s law

Transistors on a chip double every 18 months = faster phones for a lower price.

Challenges of Moore’s law

Overheating, bugs, and limited space , diminishing returns

High latency vs low latency

• High latency = slow apps, buffering videos, delayed communication

• Low latency = smooth calls, instant payment, higher speeds, no delays in communication

Cloud computing

Delivery of computing services over internet that allows users to access these services from anywhere without hardware

3 cloud service models

• SaaS (Software as a Service) - Firms use third party providers that do everything like drop box. For end users.

  • The least flexibility and control. The firm is dependent on a 3rd party so if the 3rd party goes bankrupt then the firm loses their resources. Cannot access if no internet & usually weak connection

• PaaS (Platform as a Service) -  Offers platform and delivers tools for building and testing applications. For programmer users.

  • Manages everything but application and data . Programmers can test and software in the cloud

• IaaS (Infrastructure as a Service) -  Virtual storage and networks that only provide foundational IT resources over the cloud as an alternative to hardware.

Software vs Firmware

Software - Computer program or collection of programs

Firmware - Specific software that provides core functions and  runs a piece of hardware

Applications

Operating System

provides set of controls to control hardware

Applications

Helps users perform tasks like apps

Client server architecture

Client - program that makes a request

Server - responds to request