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consumer behavior
The actions a person takes in purchasing and using products and services
purchase decision process
The stages a buyer passes through in making choices about which products or services to buy
The five stages of purchase decision process:
1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post purchase behavior
primary sources of external information are:
1. personal sources
2. public sources
3. marketer-dominate sources
Five situational influences:
1. the purchase task
2. social surroundings
3. physical surroundings
4. temporal effects
5. antecedent states
Four variables are:
1. drive
2. cue
3. response
4. reinforcement
reference groups
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards
family life cycle
A family's progression from formation to retirement, each phase bringing with it distinct purchasing behaviors