What are business objectives?
Quantifiable targets or goals to be achieved within a given time frame
What do business objectives include?
Survival, profit and sales maximisation, market share, cost efficiency, employee welfare, customer satisfaction and social
What are mission statements?
A brief or written statement of the purpose of a company or organisation which guides the actions of the organisation, spells out its overall goal, provides a sense of direction and guides decision making for all levels of output
Why do businesses set objectives?
Common sense of purpose, motivate employees, create reward systems, measure and review performance or inform decisions to improve performance