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Quantitative
data that is in numbers
Qualitative
data in the form of words
Central Tendency
a measure that represents the typical response or the behavior of a group as a whole; mean, median, mode
mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing the number of scores
median
the middle score in distribution; half the scores are above it and half are below it
mode
the most frequently occurring score(s) in a distribution
measures of variation
a measure used to describe the distribution of data; range and standard deviation
normal distribution
a bell - shaped curve, describing the spread of a characteristic throughout a population
bimodal distribution
a frequency distribution having two different values that are heavily populated with cases
likert scale
a numerical scale used to assess attitudes; includes a set of possible answers with labeled anchors on each extreme
positive skew
a curve or distribution of scores that has extreme scores above the mean that are atypical of the majority of scores
negative skew
a curve or distribution of scores that has extreme scores below the mean that are atypical of the majority of scores
structured interviews
interviews in which all applicants are asked the same set of standardized questions, usually including situational, behavioral, background, and job - knowledge questions
statistical significance
a statistical statement of how likely it is that an obtained result occurred by chance
percentile
a point on a ranking scale of 0 to 100, the 50th percentile is the midpoint; half of the people in the population being studied rank higher and half rank lower
regression to the mean
if the first measurement is extreme, the second measurement will be closer to the mean