chapter 1-5

facilitating factor (TPB)

is any actual or perceived external factor that **increases the likelihood of the occurrence of the behavior in ques**tion.

the perceived power (TPB)

The process of adopting a health-protective behavior

Protection motivation theory

Communication theory to understand cognitive processes underlying how fear appeals motivate to change behavior. 

The two factors that influence behavior are (HBM)

1) perceived threats

2) expected net gain. 

cognitive dissonance (Value expectancy theory)

 

suggests that inconsistencies between beliefs and behavior 

Fear Appeal (Health Belief model)

\: persuasive messages to describe things that will happen to people if they do not follow a certain behavior. 

Danger-control process (Extended Parallel Process Model)

hoping what to achieve. Individual will engage in strategy to avert the threat (protection motivation). 

Fear-control process

belief that either unable to engage in recommended response or believe that response is ineffective