AICE Psychology Flashcards: Andrade (Doodling) Study

Flashcards covering key concepts from Andrade's study on doodling and attention in AICE Psychology.

Aim

To test whether doodling while listening to a boring telephone message would aid information recall.

Research Method

Laboratory experiment using independent measures design.

Independent Variable (IV)

Whether participants were in the doodling group or the non-doodling (control) group.

Dependent Variable (DV)

The number of correct names and places participants could recall from the message.

Sample size

40 participants (mostly female) aged 18–55, oppurtunity sampling

Procedure

Participants listened to a monotonous telephone message and the doodling group shaded in shapes while listening.

Key Result

Doodling group recalled significantly more names and places.

Conclusion

Doodling aids concentration and enhances memory for auditory material.

Ethical Consideration

Participants were unaware of the memory test (potential deception) and were debriefed afterward.

Strength

High control due to lab experiment, standardized procedure, and easily replicable.

Weakness

Low ecological validity as it is not a real-life task, and possible individual differences in doodling habits.