SHS_MIL | Q1 EXAMINATIONS REVIEWER

Media Literacy

Is the ability to access, analyze, evaluate, and create media.

a. Media Literacy
b. Information Literacy
c. Digital Literacy

Information Literacy

Is the ability to access, locate, evaluate, and present information effectively.

a. Media Literacy
b. Information Literacy
c. Digital Literacy

c. Digital Literacy

Is the ability to responsibly use and manage digital tools in acquiring relevant information.

a. Media Literacy
b. Information Literacy
c. Digital Literacy

c. Digital Literacy

Etiquette and how to navigate the media world effectively.

a. Media Literacy

b. Information Literacy

c. Digital Literacy

a. Media Literacy

Analyzing forms of media and a wide range of issues
a. Media Literacy

b. Information Literacy

c. Digital Literacy

b. Information Literacy

Deals with your research skills, problem-solving, and communications.

a. Media Literacy

b. Information Literacy

c. Digital Literacy

MISINFORMATION

Wrong or false information spread regardless of the intent.

DISINFORMATION

An aware and intended spread of misinformation.

PROSUMER

Individuals who consume and produce value, either for self-consumption or consumption by others.

b. On Truth-Telling

MEDIA CONSUMERS AND THEIR PERSPECTIVES:
Authenticity and accuracy of information.

a. On What is Real
b. On Truth-Telling
c. On Bias and Objectivity
d. On Stereotyping
e. On Influences

d. On Stereotyping

MEDIA CONSUMERS AND THEIR PERSPECTIVES:
Depiction of groups, praise, or demonization.

a. On What is Real
b. On Truth-Telling
c. On Bias and Objectivity
d. On Stereotyping
e. On Influences

a. On What is Real

MEDIA CONSUMERS AND THEIR PERSPECTIVES:
Realism in fiction and depiction of reality in non-fiction

a. On What is Real
b. On Truth-Telling
c. On Bias and Objectivity
d. On Stereotyping
e. On Influences

e. On Influences

MEDIA CONSUMERS AND THEIR PERSPECTIVES:
Social groups, behaviors, attitudes, personality types, beliefs and traditions.

a. On What is Real
b. On Truth-Telling
c. On Bias and Objectivity
d. On Stereotyping
e. On Influences

People as Media

These are performers, actors, celebrities, idols, and icons who undergo training to be effective in their craft.

True

True or False: Being an opinion leader means you are highly exposed to and actively using media, becoming a source of viable message interpretation for lower-end media users.

False

True or False: Citizen journalism is a model that combines professional journalism with contributions from citizen journalists or regular audiences who post feedback, comments, or content online.

False

True or False: Social journalism occurs when members of the public actively participate in the collection, reportage, analysis, and dissemination of news and information to other citizens.

True

True or False: The roles of media and information content providers include acting as a channel of information and knowledge, facilitating informed debates, and promoting transparency in public life by exposing corruption and maladministration.

d. Empathizes and Sympathizes

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER:
They should empathize when they put themselves in the shoes of those who are in need and sympathize when they feel the sorrow of those who experience adversities. They should be sensitive to the needs of others.

a. Truthful
b. Fair and Objective
c. Responsibility and Integrity
d. Empathizes and Sympathizes
e. Hardworking

c. Responsibility and Integrity

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER:
Media practitioners are expected to show professionalism regardless of the situation they are in. They should show a sense of responsibility and accountability when acquiring and communicating information.

a. Truthful
b. Fair and Objective
c. Responsibility and Integrity
d. Empathizes and Sympathizes
e. Hardworking

a. Truthful

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER:
Should convey a message or information that is accurate, and factual. False information can harm the reputation of others or it may cause them danger.

a. Truthful
b. Fair and Objective
c. Responsibility and Integrity
d. Empathizes and Sympathizes
e. Hardworking

e. Hardworking

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER:
They are expected to be diligent in sourcing accurate information. The public regards media practitioners highly, so they must not compromise the public’s interest.

a. Truthful
b. Fair and Objective
c. Responsibility and Integrity
d. Empathizes and Sympathizes
e. Hardworking

b. Fair and Objective

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER:
Information disseminated by media practitioners should be objective and based on grounded evidence. If information is biased or opinionated, it will deceive the public of the truth.

a. Truthful
b. Fair and Objective
c. Responsibility and Integrity
d. Empathizes and Sympathizes
e. Hardworking

c. Objective

Wency, a broadsheet reporter, got a scoop that Mayor Alvez allegedly misused the P1.5 B fund intended for senior citizens. They interviewed the mayor and the whistleblower, getting two sides of the story. They also ensured that their own opinion did not influence the article content. What characteristic of a media practitioner was shown in this scenario?

a. Hardworking

b. Has empathy

c. Objective

a. Has Integrity

Lincoln is a famous director and YouTube vlogger. Senator Rivera is willing to pay him P100,000 for a 10-minute video about the politician’s made-up projects. He refused the offer as he values professionalism and accountability.

a. Has Integrity

b. Truthful

c. Objective

c. Truthful

Kim is a writer for TomasinoWeb, the premier digital media organization of the University of Santo Tomas. She was assigned to produce a story about EJ Obiena in which she was able to get the important and factual details -- tournament name, location, ranking, and medal.

a. Has integrity

b. Objective

c. Truthful

FIVE LAWS OF MIL

They are inspired by the Five Laws of Library Science proposed by S. R. Ranganathan in 1931.

FALSE

True or False: The Five Laws of MIL are applicable only to educational institutions.

The Five Laws of MIL are intended as guides, along with other UNESCO resources, for all stakeholders involved in the application of MIL in all forms of development.

What are the Five Laws of MIL intended for?

b. Law Two

Every citizen is a creator of information/knowledge and has a message. They must be empowered to access new information or knowledge and to express themselves.

a. Law One
b. Law Two
c. Law Three
d. Law Four
e. Law Five

d. Law Four

Every citizen is a creator of information/knowledge and has a message. They must be empowered to access new information or knowledge and to express themselves.

a. Law One
b. Law Two
c. Law Three
d. Law Four
e. Law Five

c. Law Three

Information, knowledge, and messages are not always value neutral, or always independent of biases. Any conceptualization, use, and application of MIL should make this truth transparent and understandable to all citizens

a. Law One
b. Law Two
c. Law Three
d. Law Four
e. Law Five

e. Law Five

Media and information literacy is not acquired at once. It is a lived and dynamic experience and process. It is complete when it includes knowledge, skills, and attitudes, and when it covers access, evaluation/assessment, use, production, and communication of information, media, and technology content.

a. Law One
b. Law Two
c. Law Three
d. Law Four
e. Law Five

c. Library Literacy

Cyrile is fond of reading e-books during her free time. She knows how to categorize books based on genre and topic. During her grade school years, she was exposed to the Online Public Access Catalogue (OPAC). Under the ecology of MIL, what specific literacy is exhibited in the scenario?

a. News Literacy
b. Internet Literacy
c. Library Literacy

In 2021, the Belo Medical Group and GIGIL advertising agency released a short promo video entitled “The Pandemic Effect.” Upon watching it on YouTube, Lanz disagreed with the campaign. In his opinion, the intended message was poorly executed and insensitive.

a. Cinema Literacy
b. Advertising Literacy
c. Television Literacy

a. Games Literacy

Yves knows the meaning of AFK, AoE, and GG. As a professional esports player, he not only understands the gameplay of Mobile Legends but also its cultural impact on society. He is aware of the developing industry and community related to mobile games. Under the ecology of MIL, what specific literacy is exhibited in the scenario?

a. Games Literacy
b. Data Literacy
c. Computer Literacy

b) It demonstrates social responsibility and active engagement with the community

At the institutional level, what is an advantage of engaging with socio-political issues through a local government unit's project?

a) It helps maintain a neutral stance in societal matters
b) It demonstrates social responsibility and active engagement with the community
c) It limits community involvement in projects
d) None of the above

c) Protecting journalists and their right to report

At the societal level, what is an example of safeguarding rights to freedom of expression and information?

a) Suppressing journalists and their reporting

b) Advocating for censorship

c) Protecting journalists and their right to report

d) None of the above

a) Individual Level

Exploring diverse media platforms

a) Individual Level
b) Institutional Level
c) Societal Level

c) Societal Level

safeguarding rights to freedom of expression and information

a) Individual Level
b) Institutional Level
c) Societal Level

b) Institutional Level

Empowering communities through public discourse and civic participation

a) Individual Level
b) Institutional Level
c) Societal Level

a) Individual Level

Issues through personal media

a) Individual Level
b) Institutional Level
c) Societal Level

b) Institutional Level

Adjusting the university's curriculum to meet the standards of educational technology.

a) Individual Level
b) Institutional Level
c) Societal Level

a) Individual Level

Having awareness of socio-political

a) Individual Level
b) Institutional Level
c) Societal Level

b) The Media Industry is Mostly a Business

The majority of media organizations exist primarily as business entities with the purpose of turning a profit from their outputs.

a) Media are Constructs
b) The Media Industry is Mostly a Business
c) Audiences Negotiate the Meaning of Media Texts
d) Media are Social and Political
e) Various Media Used Varied Aesthetics

e) Various Media Used Varied Aesthetics

Different media forms have different content and aesthetics.

a) Media are Constructs
b) The Media Industry is Mostly a Business
c) Audiences Negotiate the Meaning of Media Texts
d) Media are Social and Political
e) Various Media Used Varied Aesthetics

a) Media are Constructs

Media contents are carefully crafted and created with an intended message in mind.

a) Media are Constructs
b) The Media Industry is Mostly a Business
c) Audiences Negotiate the Meaning of Media Texts
d) Media are Social and Political
e) Various Media Used Varied Aesthetics

c) Audiences Negotiate the Meaning of Media Texts

Audiences vary in their socio-economic, educational, and political backgrounds.

a) Media are Constructs
b) The Media Industry is Mostly a Business
c) Audiences Negotiate the Meaning of Media Texts
d) Media are Social and Political
e) Various Media Used Varied Aesthetics

d) Media are Social and Political

Messages which may serve as observation, reflection, or critic of what is happening in the society where it was created.

a) Media are Constructs
b) The Media Industry is Mostly a Business
c) Audiences Negotiate the Meaning of Media Texts
d) Media are Social and Political
e) Various Media Used Varied Aesthetics

d) Media use varied aesthetics and audiences negotiate the meaning behind media

Bryan, a Visual Arts student, watched Suzume no Tojimari. He told his friends that he appreciated the cinematography, particularly the lighting and the colors used by Director Makoto Shinkai. In his opinion, the anime is successful in terms of metaphorical representation. What characteristics of media are shown in this context?

a) Media are constructs and media are mostly a business.

b) Media are social and political, and audiences negotiate the meaning behind media messages.

c) Media are mostly business and media use varied aesthetics.

d) Media use varied aesthetics and audiences negotiate the meaning behind media

c) All of the above

Yves knows the meaning of AFK, AoE, and GG. As a professional esports player, he not only understands the gameplay of Mobile Legends but also its cultural impact on society. He is aware of the developing industry and community related to mobile games. Under the ecology of MIL, what specific literacy is exhibited in the scenario?

a) Media are constructs
b) Media are social and political
c) Audiences negotiate the meaning behind media messages.
c) All of the above

b) Format

CORE CONCEPT OF MEDIA:

Media messages are constructed using a creative language with its own rules.

a) Authorship
b) Format
c) Audience
d) Content
e) Purpose

a) Authorship

CORE CONCEPT OF MEDIA:

All messages are ‘constructed.’

a) Authorship
b) Format
c) Audience
d) Content
e) Purpose

e) Purpose

CORE CONCEPT OF MEDIA:

Most media messages are organized to gain profit and/or power.

a) Authorship
b) Format
c) Audience
d) Content
e) Purpose

c) Audience

CORE CONCEPT OF MEDIA:

Different people experience the same media message differently.

a) Authorship
b) Format
c) Audience
d) Content
e) Purpose

d) Content

CORE CONCEPT OF MEDIA:

Media have embedded values and points of view.

a) Authorship
b) Format
c) Audience
d) Content

a) Market Model

A model for mass media that sees profit as the primary motive and perceives audiences as consumers.

a) Market Model
b) Public Sphere

a) Market Model

Target of Audiences: As consumers and buyers

a) Market Model
b) Public Sphere

b) Public Sphere

Mass media model which promotes the protection of public interest as its primary goal. Audiences are seen as citizens and stakeholders in forming and upholding a democratic society.

a) Market Model
b) Public Sphere

b) Public Sphere

This model however is prone to spreading fake news and misinformation because of over-exposure and media usage.

a) Market Model
b) Public Sphere

b) Public Sphere

This model promotes democracy through information dissemination and advances citizenship through participatory platforms

a) Market Model
b) Public Sphere

a) Market Model

This model promotes efficiency, promotes, responsiveness, flexibility, and mass products

a) Market Model
b) Public Sphere

a) Market Model

This model however are undemocratic and amoral.

a) Market Model
b) Public Sphere

b) Public Sphere

Treatment of Audience: As citizens and stakeholders

a) Market Model
b) Public Sphere

a) Market Model

In this model government regulation interferes with market behavior.

a) Market Model
b) Public Sphere

b) Public Sphere

In this model government regulation is essential to safeguard the public interest

a) Market Model
b) Public Sphere

b) Public Sphere

View of Innovation: It is essential for the effective delivery of messages. A central to capturing the diversity of audiences, insights, and interests.

a) Market Model
b) Public Sphere

a) Market Model

View of Innovation: As a response to popular demand.

a) Market Model
b) Public Sphere

b) To shape political reality by determining important issues and setting the agenda for political campaigns

According to the Agenda-Setting Theory by Maxwell McCombs and Donald Shaw, what is the role of media producers?

a) To entertain the audience
b) To shape political reality by determining important issues and setting the agenda for political campaigns
c) To challenge the status quo
d) To educate the audience on various topics

c) Social Evaluation

The Uses and Gratifications theory proposed by Jay Blumler and Elihu Katz suggests that audiences consume media based on specific needs. Which of the following is NOT one of the mentioned needs?

a) Personal Identity
b) Information
c) Social Evaluation
d) Entertainment

a) Shaping opinions, views, and behavior by the media

Cultivation Theory, particularly related to television, is about:

a) Shaping opinions, views, and behavior by the media
b) Encouraging critical thinking among audiences
c) Fostering creative expression
d) None of the above

a) Dominant Reading

According to the Three Modes of Reading by David Morley, which mode implies that audiences accept the encoded meaning and reproduce the producer’s preferred reading?

a) Dominant Reading
b) Negotiated Reading
c) Oppositional Reading
d) Alternative Reading

c) Celebrity endorsements

The Propaganda Model, as proposed by Edward Herman and Noam Chomsky, suggests that media serves a system-supportive propaganda function through various filters. Which is NOT one of these filters?

a) Advertising
b) Ideology/Common Enemy and Fear-Mongering
c) Celebrity endorsements
d) Mass Media News and Sources

c) Public demand

According to the Propaganda Model, news and information from media are filtered based on all of the following EXCEPT:

a) Media organization’s size, ownership, and profit orientation
b) Advertising
c) Public demand
d) Flak and enforcers

c) Entertainment

The Uses and Gratifications theory proposes that audiences choose to consume a media product based on specific needs. Which need refers to audiences seeking a diversion?

a) Personal Identity
b) Information
c) Entertainment
d) Social Integration

b) Television

According to the Cultivation Theory, which medium has a significant role in shaping perceptions and views?

a) Radio
b) Television
c) Print
d) Social Media

b) Negotiated Reading

In the Three Modes of Reading, audiences who accept the encoded meaning and the preferred reading while modifying some parts reflecting their own position, experiences, and opinions are categorized as:

a) Dominant Reading
b) Negotiated Reading
c) Oppositional Reading
d) Alternative Reading

a) Public agenda and political campaigns

The Agenda-Setting Theory by Maxwell McCombs and Donald Shaw suggests that media can influence:

a) Public agenda and political campaigns
b) Only entertainment choices of the audience
c) Scientific research agenda
d) Personal opinions and beliefs

d) Social Integration

According to the Uses and Gratifications Theory, which need involves audiences seeking connection with family, friends, and other parts of their social circle?

a) Personal Identity
b) Entertainment
c) Information
d) Social Integration

c) Oppositional Reading

In the Three Modes of Reading by David Morley, audiences who take an oppositional stance to the preferred reading and resist it completely are categorized as:

a) Dominant Reading
b) Negotiated Reading
c) Oppositional Reading
d) Alternative Reading

a) Negative feedback or criticism directed at the media

According to the Propaganda Model, what does "flak" refer to?

a) Negative feedback or criticism directed at the media
b) Advertising in the media
c) Media ownership and profit orientation
d) Common enemy and fear-mongering

b) Shape individuals' perceptions of reality and societal norms

The Cultivation Theory suggests that long-term exposure to media content can:

a) Encourage diverse perspectives and opinions
b) Shape individuals' perceptions of reality and societal norms
c) Have no impact on audience beliefs
d) Eliminate biases in media consumption

a) Dominant Reading

In the Three Modes of Reading, audiences who accept the encoded meaning and reproduce the producer’s preferred reading are categorized as:

a) Dominant Reading
b) Negotiated Reading
c) Oppositional Reading
d) Alternative Reading

b) Creating fear and highlighting a common enemy

According to the Propaganda Model, what is one way news and information from media are filtered through ideology and common enemy?

a) Presenting diverse perspectives on an issue
b) Creating fear and highlighting a common enemy
c) Avoiding advertising
d) Directly promoting political parties

c) Specific needs and desires

The Uses and Gratifications Theory by Jay Blumler and Elihu Katz suggests that audiences choose to consume media based on:

a) The influence of celebrities
b) Their age and gender
c) Specific needs and desires
d) The length of the media content

b) Perceptions aligned with the producers' intended meaning

According to the Cultivation Theory, what type of perception is often shaped by long-term exposure to media content?

a) Accurate and unbiased perceptions
b) Perceptions aligned with the producers' intended meaning
c) Perceptions unaffected by media exposure
d) Perceptions solely shaped by personal experiences

b) The perception that the world is more dangerous and violent than it actually is, based on media exposure

In the context of Cultivation Theory, what does "mean world syndrome" refer to?

a) The perception that the world is a safe and friendly place
b) The perception that the world is more dangerous and violent than it actually is, based on media exposure
c) The perception that the world is a balanced and just place
d) The perception that the world is influenced solely by personal experiences

b) It influences the agenda-setting for news coverage

According to the Propaganda Model, how does advertising play a role in shaping media content?

a) It determines the political stance of media organizations
b) It influences the agenda-setting for news coverage
c) It dictates the content of entertainment programs
d) It has no impact on media content

b) Media consumption and interpretation by the audience

The Three Modes of Reading by David Morley are theories related to:

a) Media production
b) Media consumption and interpretation by the audience
c) Media ownership
d) Media regulations

c) Sources of news controlled by a few major entities with specific interests

In the context of the Propaganda Model, "mass media news and sources" refers to:

a) Information derived from various sources with diverse perspectives
b) Sources of news that cater to a niche audience
c) Sources of news controlled by a few major entities with specific interests
d) Non-profit news organizations

c) Cultivation

According to the Cultivation Theory, what term is used to describe the process through which individuals adopt the beliefs and perceptions presented in the media?

a) Media manipulation
b) Agenda setting
c) Cultivation
d) Media bias

d) Entertainment and Social Integration

Rashied watches The Summer I Turned Pretty as it allows her to momentarily forget her heavy academic load. In addition, it allows her to participate in an online forum where she shares her ideas and feelings about the trending show. What needs based on the Users and Gratification Model were satisfied in this scenario?

a) Information and Entertainment
b) Information and Social Integration
c) Entertainment and Personal Identity
d) Entertainment and Social Integration

a) Utilize social media to highlight key campaign issues and policies.

You are a media consultant working with a political campaign team. They want to strategically use the Agenda-Setting Theory to influence the public agenda. How would you advise them to apply this theory effectively in their campaign?

a) Utilize social media to highlight key campaign issues and policies.
b) Conduct interviews with major news outlets to frame the campaign agenda.
c) Distribute campaign pamphlets with highlighted issues at local events.
d) Organize public forums to discuss various campaign concerns and agendas.

a) An option to follow favorite journalists

You are developing a news app. A user can customize their news feed. Which feature aligns with the "Information" need according to Uses and Gratifications Theory?

a) An option to follow favorite journalists
b) A daily horoscope section
c) A chat feature for social interaction

b) Negotiated Reading

You are a book publisher. You've published a novel that can be interpreted in various ways. Some readers agree with the protagonist's actions, some partially agree, and others completely disagree. Which mode of reading does this situation exemplify?

a) Dominant Reading
b) Negotiated Reading
c) Oppositional Reading

True

True or False: Information is data that have been processed into a form that is meaningful to the recipient and is of real or perceived value in current or prospective actions or decisions.

False

True or False: Tertiary sources provide original materials produced during a specific period.

True

True or False: Primary sources can include direct information sources such as experts or individuals who experienced an event.

True

True or False: Secondary sources involve documents created after an event has occurred or second-hand accounts.