MKT 442 Exam #2

The principle behind any standard industrial classification system is to

put every form of economic activity into a numeric category

alphabetize a list of all the organizations in the industry 

classify the industry into as many subcategories as possible

 provide an everyday use terminology for the industry, like "car industry"

The principle behind any standard industrial classification system is to

put every form of economic activity into a numeric category

alphabetize a list of all the organizations in the industry 

classify the industry into as many subcategories as possible

 provide an everyday use terminology for the industry, like "car industry"

put every form of economic activity into a numeric category

When it comes to valuable marketing information, the following are important:

accuracy, timeliness, relevance, uniqueness

all of the above

application, profit, revenue, demand

product, price, promotion, place

accuracy, timeliness, relevance, uniqueness

_______________ is a list of units that are elgible to be included in a survey.

 

Sampling frame

It is found that companies that perform better are likely to gather market research? True or False

True

The kind of sampling where every unit within the sampling frame has an equal chance of being selected is called

 simple random sampling

B2B organizations tend to rely on _________ for purposes of keeping up to date with trends in markets that are downstream from their customers.

secondary sources

Which of the following make up non-probabilty type sampling?

 systematic, convenience, quota, cluster

convenience, snowball, quota, focus group

cluster, snowball, quota, focus group

systematic, simple random, stratified, cluster

convenience, snowball, quota, focus group

Which of the following is an example of probability sampling?

Cluster sampling

Systematic sampling

Simple random sampling

All of the above

 

All of the above

The need to be aware of downstream demand is even more important where a(n) ________ is present.

Accelerator effect

Stratified random sampling is best used in which of the following conditions?

 Different groups cannot be defined

 Groups within the population share many similarities

The population is divided into meaningful groups

None of the above

The population is divided into meaningful groups

True or False. The aim of sampling is to obtain a representative sample, one that reflects the overall population in terms of important characteristics?

True

What is snowball sampling?

previously identified members to identify other sample members

What is simple random sampling:

every unit within the sampling frame has an equal chance of being selected for the sample

What is stratified random sampling?

population and sampling frame are divided up into meaningful groups then taken according to their representation in the population