Presentation Speaking Points

Slide 1/2:

When was Wikipedia founded? (1 point)

• Wikipedia was co-founded in 2001 by Jimmy Wales and Larry Sanger

Slide 1/2:

What is Wikipedia? (2 points)

• Wikipedia is a free encyclopedia, owned by the Wikimedia foundation, serving the purpose of ensuring that website remains free from commercial control and continues to operate as a public resource

• It’s also important to consider that Wikipedia is run as a non-profit organization, meaning it makes the majority of its revenue from donations

Slide 1/2:

How has Wikipedia evolved? (2 points)

• since 2001 to today, Wikipedia is built on a user-based collaborative network, in other words, the encyclopedia is open to volunteer editors

• since Wikipedia’s debut, it has only grown in popularity and has managed to stay relevant in the top ten, most visited websites since 2007!

Slide 2/2:

Barriers to Entry (intro and 3 points)

Wikipedia is a big player in the online encyclopedia industry, within that industry there are some barriers

• First being a high startup cost - simply put, it’s hard for companies to find the means to pay for databases and content production

• The next barrier is brand identity - being able to set your company apart from established competitors and build a respected reputation is no easy feat

• User engagement is another barrier in this industry specifically - people are looking for a quick answer, for this reason search engines usually take in most consumers from encyclopedia’s