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neo marxists
they argue that the media meets needs that are created by the media industry itself -it shaped needs not responds to them
negative impact on social groups
ignores the negative impact that media representations can have on social groups particularly those who are more marginalised in society
issues of power
pluralists are accused of ignoring issues of power and control in the way that media representations are constructed
narrow social backgrounds
pluralists do not acknowledge that media profesionals tend to come from narrow backgrounds which means they have a narrow world view ,which limits the way they represent social groups that they are unfamiliar with