3.8 Strategic positioning

strategic positioning

• of a business refers to how it is perceived relative to other businesses in the industry.

cost leadership strategy

involves achieving lower costs than rivals in the same industry

differentiation strategy

involves offering more benefits than rivals in the same industry

name of low cost narrow target

cost focus

name of low cost broad target

cost leadership

name for narrow target differentiation

differentiation focus

name for broad target differentiation

differentiation

name the four strategies in bowman’s clock

low price, hybrid, differentiation, non competitive

what is in existing markets and existing proucts

market penetration

new products, existing markets

new product development

existing products, new markets

market development

new products, new markets

diversification