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Levels of Processing
depth of processing determines memory strength
Maintenance Processing
shallow rehearsal (repetition), poor long-term retention
Elaborative Processing
deeper encoding (meaning), improves retrieval
Schema
framework that organizes and interprets information
Reconstructive Memory
memory is rebuilt using schemas, not perfectly stored
False Memories
activate different brain regions than true memories
Amnesia
memory impairment affecting formation or recall
Anterograde Amnesia
inability to form new memories
Retrograde Amnesia
inability to recall past memories
Amnesia Causes
Alzheimer's, Korsakoff's syndrome, concussion
Semantic Memory (Structure)
organized knowledge about the world
Hierarchical Semantic Network
concepts stored in categories (e.g., bird → animal)
Cognitive Economy
properties stored once at highest category level
Spreading Activation
activation spreads to related concepts (doctor → nurse)
Implicit Memory
unconscious memory, prior exposure affects behaviour
Explicit Memory
conscious recall of information (e.g., exams)