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Social Fact
Products of human interaction that have a persuasive or coercive influence and exist independently of individual will (e.g., laws, norms, customs).
Social Structure
The organized pattern of social relationships and institutions that shape society.
Micro-level
Individual or small group interactions (e.g., families, friend groups).
Meso-level
Organizations, communities, or social networks.
Macro-level
Broad systems such as class, government, economy.
Agency
The capacity of individuals to act independently and make their own choices, even within the constraints of social structure.
The Sociological Imagination
the capacity to consider how people's lives (including our own) are shaped by the social facts that surround us.
Personal Troubles
Individual problems (e.g., unemployment due to personal choice).
Public Issues
Societal problems affecting many (e.g., mass unemployment due to economic downturn).
Falsifiable
Capable of being tested and possibly disproven.
Theoretical
Based on or involving theory; seeks to explain observed phenomena.
Empirical
Based on observed and measurable evidence.
Objective
Unbiased, not influenced by personal feelings or opinions.
Communal
Scientific knowledge is shared and evaluated by the community.
The Research Circle
A model describing how scientific research typically cycles between theory, hypothesis, data collection, and analysis.
Deductive Research
Starts with a theory/hypothesis and tests it with data.
Inductive Research
Starts with data collection and develops theories based on findings.
Quantitative Methods
Focus on numerical data and statistical analysis (e.g., surveys).
Qualitative Methods
Focus on meanings, experiences, and social processes (e.g., interviews, ethnography).
Experiments
Controlled methods to test cause and effect.
Surveys
Structured questionnaires to gather data from many people.
Network Analysis
Examines relationships and flows between people or organizations.
Interviews
In-depth, often open-ended conversations to explore experiences.
Ethnography
Immersive observation of people in their natural environments.
Content Analysis
Systematic analysis of texts, media, or documents.
Informed Consent
Participants' voluntary agreement to partake in research after understanding its purpose and risks.
Confidentiality
Ensuring participant information is kept private.
Field Notes
Observational notes taken during ethnographic research.
Culture
Shared beliefs, practices, norms, and material objects that define a society or group.
Cultural Objects
Tangible items with cultural significance (e.g., art, clothing).
Cultural Cognitions
Shared ways of thinking or interpreting the world.
Cultural Practices
Regular, shared behaviors (e.g., rituals, traditions).
Social Construct
A concept developed and maintained through social interaction (e.g., race, gender).
Social Construction
The process by which social constructs are created and maintained.
Culturally Competent
Awareness of and ability to interact effectively with people of different cultures.
Culture Shock
Disorientation felt when encountering a different culture.
Socialization
The process of learning social norms, values, and roles.
Interpersonal Socialization
Learning through interactions with family, friends, etc.
Self-Socialization
Internal process of shaping identity and behavior.
Media Socialization
Learning via exposure to media content.
Agents of Socialization
Individuals and institutions that teach us norms (e.g., family, school, media).
Cross-Cultural Comparison
Studying similarities and differences between cultures.
Subculture
A group within a larger culture with distinct norms and values.
Hook-Up Culture
A social environment that encourages casual sexual encounters.
Institutions
Established systems or structures guiding behavior (e.g., education, religion, family).
Formal Practices
Codified behaviors (e.g., written rules, job descriptions).
Informal Practices
Unwritten, socially understood norms (e.g., dress codes).
Hierarchy
System of ranked positions or authority.
Roles
Expected behaviors associated with a particular status or position.
Division of Labor
Distribution of tasks among individuals or groups.
Rationalization
Increasing reliance on logic, efficiency, and rules over tradition.
Organizations
Structured groups formed to pursue goals (e.g., businesses, nonprofits).
McDonaldization
The spread of efficiency, predictability, calculability, and control to all areas of life, modeled after fast food.
Efficiency
Optimizing processes.
Predictability
Standardizing experience.
Calculability
Emphasis on quantity over quality.
Ideology
A system of beliefs that justifies or challenges social arrangements.
Social Identities
Categories individuals are assigned or choose (e.g., gender, race, class).
Primary Cultural Frame
The dominant way a society interprets and organizes identity.
Stereotypes
Oversimplified and fixed ideas about a group of people.
Controlling Images
Stereotypes used to reinforce social hierarchies and oppression.
Status Beliefs
Widespread cultural beliefs that one group is more competent or deserving than another.
Rewards of Social Identities
Social advantages or disadvantages linked to identities (e.g., privilege, discrimination).
Social Rules
Guidelines for behavior in social contexts.
Folkways
Casual norms for everyday behavior (e.g., etiquette).
Mores
Norms with moral significance (e.g., cheating is wrong).
Taboos
Prohibited behaviors (e.g., incest).
Policies
Formal rules often enacted by organizations or governments.
Laws
Codified norms backed by the state.
Social Sanctions
Penalties or rewards to enforce norms (e.g., praise, fines).
Symbolic Interactionism
A theory that focuses on symbols and meanings in social interaction.
Dramaturgy
Viewing social interaction as theatrical performance.
Impression Management
Efforts to control how others perceive us.
Face and Face-Work
Preserving one's dignity or public image in social interactions.
Front Stage
Public behavior, visible to others.
Back Stage
Private behavior, hidden from public view.
Ethnomethodology
Study of how people produce social order in everyday life.
Ethnomethods
The everyday practices people use to make sense of their world.
The Looking-Glass Self
The self-concept that develops through our perception of how others see us.