1. OVERVIEW OF TOURISM AND HOSPITALITY

tourism and hospitality industry

OVERVIEW

The _____ is dynamic, complex and highly interconnected
The study requires multi-disciplinary, and inter-disciplinary approach

Tourism

OVERVIEW

_____ is often referred to as an “engine of socio-economic growth and prosperity.”

Tangible

CHARACTERISTICS OF TOURISM AND HOSPITALITY PRODUCTS

refer to physical products or items that guests and tourists can see, touch, and use.

• Hotels

• Restaurant

Intangible

CHARACTERISTICS OF TOURISM AND HOSPITALITY PRODUCTS

refer to the non-physical aspects of a tourism or hospitality experience.

• The speed of check-in procedure at the front desk

• The attitude of the food server

• The queue at the museum entrance

EXPERIENCE ECONOMY

NEW PARADIGMS IN TOURISM AND HOSPITALITY

It can help organizations design a customer focused company that manages the intangible while focusing on revenues and profits.

CREATIVE TOURISM MODEL

NEW PARADIGMS IN TOURISM AND HOSPITALITY

It is “travel directed toward an engaged and authentic experience” with participative learning in arts, heritage or special character of a place.

SHARING ECONOMY

NEW PARADIGMS IN TOURISM AND HOSPITALITY

This is the result of the rise of collaborative economy, increasingly demanding consumers and the need for transparency and interactive communication.

NEED FOR LEARNING AND ENRICHMENT

NEW PARADIGMS IN TOURISM AND HOSPITALITY

Vacation that includes experiences to learn that “provide greater insights, increased understanding and personal connection to the people and places visited.”

Authenticity

AUTHENTICITY VS COMMODIFICATION

The product is not manufactured specifically for the market.

Commodification

AUTHENTICITY VS COMMODIFICATION

A process by which things and activities come to be evaluated primarily in terms of their exchange value, in a context of trade.

Anthropocene paradigm

ANTHROPOCENE

refers to the “assertion that the human influence has so come to dominate all non-human processes that it can now be potentially identified as a district layer in the geological record.”

Anthropocene ecotourism

ANTHROPOCENE

wherein the “problems resulting from capitalist development are transformed into new tourism products.”

• War Tourism (Museum in Cambodia)

• Disaster Tourism (Post-Hurricane Katrina Tours)

• Slum Tourism

• Extinction Tourism (must-see attractions before they disappear)

• Volunteer Tourism

• Scientific Tourism

Cultural Appropriation

CULTURAL APPROPRIATION AND APPRECIATION

Occurs when a person from one culture adopts the fashion, iconography, trends or styles from one culture.

It refers to as “privileged culture borrowing or stealing from marginalized culture and strips elements of the culture to use it as a prop or for profit”

It occurs without any real understanding of why the original culture took part in the activities.

Cultural Appreciation

CULTURAL APPROPRIATION AND APPRECIATION

_____ is when someone seeks to understand and learn about another culture in an effort to broaden their perspective and connect with others cross-culturally.

Big data

USE OF BIG DATA ANALYTICS

“the synthesis of the large amount of information, experiences, feedbacks, and thoughts, that is a structured or unstructured way, people around the world create and share instantaneously.

Big Data Analytics

USE OF BIG DATA ANALYTICS

can review visitor patterns, previous contact and past behaviors and recommended specific services based on individual preferences.

ENGAGEMENT AND CONNECTIVITY

NEW PARADIGMS IN TOURISM AND HOSPITALITY

Internet and Communication Technologies (ICTs) continues to change the way people communicate, do business and consume products.

MACROECONOMICS

• Looks at the big picture

• Highlights factors that directly affect the entire industry

• Review the global impact of major issues

• Seeking solutions to central bank policies, fiscal laws and legal regulations

MICROECONOMICS

• Focuses on details

• Emphasizes factors that directly influence an organization

• Studies the effects of key concerns

• Finding answers to number of workers, pricing strategies and possible damage