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Why do companies engage in international business
market seeking, resource seeking, to diversify or reduce risks
The globalisation of markets
merging of distinct and separate markets in one huge marketplace
What has the globalisation of markets done to consimer preferences
tastes are convering on some global norm which creates these global markets
What is the most global of markets
industrial goods and materials
What was the majority of early outsourcing
manufacturing
What was the benefit of globalisation of production
lower overall cost structure, improvement of the quality/functionality of a product
What are the four flows that connect the world
trade, capital, information, people
What do global institutions do
help regulate the global marketplace, promote multinational treaties
What are these global institutions
World trade organisation, international monetary fund, world bank, united nations, G20
What are the growth drivers of international business
expansion of tech, liberalisation of cross border trade and resource movements, growing consumer pressures and rising wealth, increased global competition, change in the demographics of the world economy
What are the myths of globalisation
uniformity, ubiquity, statelessness, concentration, limitless growth, act of faith
Myths of globalisation - uniformity
companies cannot compete in the same way everywhere
Myths of globalisation - ubiquity
not all global companies compete in all major markets
Myths of globalisation - statelessness
companies usually have a home base
Myths of globalisation - concentration
globalisation has not made industries become more concentrated
Myths of globalisation - Limitless growth
there is an end to growth
Myths of globalisation - act of faith
globalisation is option to be evaluated, not an imperative
Benefits of globalisation
economic growth, new jobs, increases competitiveness and innovation, reduces consumer prices, increases consumer choices, increases information flows, provides developing countries with access to foreign capital and tech, cultural intermingling, increases international cooperation
Negatives of globalisation
destroys jobs in developed countries, exploits labour in places with weak labour laws, environmental destruction, weakens national sovereignty, increases income gap within and between nations, exploitation of tax havens, influence political decisions, accelerates the spread of diseases
The current state of globalisation
global trade is returning to pre-pandemic levels, no evidence that the would is dividing into trading blocs, US and China decoupling continues, public policy shift against globalisation
What are the future scenarios of international business and globalisation
further globalisation is inevitable, international business will grow more regional than global, forces work against further globalisation