Postmodernism (copy) (copy)

What years did postmodernism span?

1978-??

Which design group had the biggest impact on the 1980’s?

Memphis group

Who led The memphis group?

Ettore Sottsass

What was postmodernism a move against?

The minimalist and practical aesthetics of modernism

What was the colors and patterns of mephis group?

They used all sort of colors with high contrast.

they used all sort of different shapes and patterns stacked on top of eachother

Who mentioned the terms duck and decorated shed?

Robert Venturi

What is a duck and a decorated shed?

A duck:

• A ““duck”" is a building where the overall form and structure of the building explicitly represent it’s function or purpose

Decorated shed

• A “decorated Shed” is a building where the form and structure are separate from the applied decoration and signage, which are used to communicate the function of the building

Who said the quote: “no matter how elegant and functional a design, it will not win a place in our lives unless it can appeal at a deeper level to our EMOTIONS”

Hartmut esslinger

What does frog design stand

Federal republic of Germany

Who is associated with Critical design?

Anthony Dunne

What are the 4 critical design approaches by Anthony Dunne?

Pets

Aliens

Defamiliarization

Design as text

What is the critical design approach Pets about?

The electronic objects mimic humand and animal behaviour to raise recognition of familiarity, affection, submission and intimacy in the viewer.

What is the critical design approach Aliens about?

The opposite of pets.

Which means they are misunderstood and outcasts.
The object does not have to fulfill our expectations; it can surprise and provoke.

But to fulfill this potential, designers need to leave behind a desire to model the new world of electronic products in their own, human, image.

What is the critical design approach Defamiliarization about?

The electronic objects that use the effect of strangeness infusing an encounter with the unfamiliar and the unknown, similar to art.

Designer needs to develop the conditions for informed appreciation rather than unthinking assimilation.

What is the critical design approach design as text about?

It’s about using design to tell a story or make people think, rather than just creating useful things.

What is a product metaphor?

“Any kind of product that is shaped to reference the physical properties(form, sound, movement, smell and so on) of another distinct entity for particular expressive purposes

How does a product metaphor differentiate from a linguistic metaphor?

In a product metaphor, target and source are literally merged into a physical product

Designers are responsible for making the physical manifestation of the features they wish to map from source to tangible and perceivable to users via the formal properties of the target

Product metaphors can be multimodal

ow do you apply a product metaphor?

1. select a relevant and meaningful source to the target product.

   1. Mapping = the metaphor is physically applied by transferring source cues to the target

What are the two types of product metaphors?

Pragmatic and experiential

What do pragmatic intentions help with in a product metaphor?

Reduce the cognitive load associated with determining the meaning, function and use of a product

Turning a complex product or interaction into a clear and comprehensible one through:

• Providing product identification = what is it designed for?

• Conveying information about how the product is to be used or operated

What do experiential intentions help with in a product metaphor?

And what are the 3 different ways of doing an experiential intention?

Promoting rich sensorial emotional or meaningful product experiences through:

1. Prose and poetry = telling a story through the product

2. Ideology = attaching an ethical moral message to it

3. Creating something fun or witty

What is ambiguity no 1?

When two things are said to be alike, which have different properties

(Metaphor)

What is ambiguity no 2?

Two or more meanings are resolved into one.

What is ambiguity no 3?

Two apparently unconnected meanings are given simultaneously

What is ambiguity no 4?

Two or more meanings that do not agree but combine to make clear a complicated state of mind in the author

What is ambiguity no 7?

Full contradiction, marking a division in the authors mind

Who were the 7 most influencial people in Post modernism?

Michele de Lucchi

Ettore Sottsass

Robert Venturi

Hartmut Esslinger

Anthony Dunne

Peter Shire

Alessandro Mendini

Who were part of studio Alchimia?

Michele de lucchi

Ettore Sottsas

Alesandro mendini

Who were part of memphis group?

Ettore Sottsass

Peter Shire

Michele de lucci

Who is known from FROG design?

Hartmut Esslinger