Public Opinion in Environmental Education & Awareness

These flashcards cover key vocabulary related to public opinion in environmental education, methods for assessing it, and the broader implications for policy and community engagement.

Public Opinion

The collective attitudes, beliefs, and perceptions of a community or society regarding environmental issues.

Environmental Education and Awareness (EEA)

A field focused on understanding public attitudes toward environmental issues to inform policy and educational efforts.

Quantitative Methods

Research methods that involve numeric data and statistical analysis to assess public opinion.

Surveys

Instruments used to collect data from respondents regarding their attitudes or concerns on a topic, often utilizing scales.

Qualitative Methods

Research approaches that provide in-depth insights through non-numeric data collection techniques.

Focus Group Discussions (FGDs)

Small group conversations designed to gather in-depth feelings and opinions on specific topics.

Social Media Sentiment Analysis

The process of analyzing social media content to gauge public feeling about a particular issue.

Ethnographic Studies

Research method where researchers immerse themselves in a community to observe behaviors and practices.

Public Awareness and Activism

The rise of grassroots movements that aim to raise consciousness about environmental issues through various forms of activism.

Corporate Social Responsibility (CSR)

A business model where companies integrate social and environmental concerns into their operations.

Greenwashing

The practice of companies falsely portraying themselves as environmentally friendly to gain public approval.

Media Influence

The effect that media, including news and documentaries, has on public perceptions and opinions regarding environmental issues.