Jan 5th 2024 notes

Ethos

using fame/notability

pathos

using emotion

logos

using logic

rhetoric

art of persuasion

message

top of rhetoric pyramid; what you want to say

audience

has own set of beliefs and values

Rhetoric Triangle

Aristotle’s Triangle

Aristotle

first to use the word Rhetoric

Purpose

Reason for writing

speaker audience message appeals

4 components of rhetorical situation