Jan 5th 2024 notes

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10 Terms

1

Ethos

using fame/notability

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2

pathos

using emotion

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3

logos

using logic

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4

rhetoric

art of persuasion

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5

message

top of rhetoric pyramid; what you want to say

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6

audience

has own set of beliefs and values

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7

Rhetoric Triangle

Aristotle’s Triangle

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8

Aristotle

first to use the word Rhetoric

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9

Purpose

Reason for writing

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10

speaker audience message appeals

4 components of rhetorical situation

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