Jan 5th 2024 notes

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10 Terms

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Ethos

using fame/notability

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pathos

using emotion

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logos

using logic

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rhetoric

art of persuasion

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message

top of rhetoric pyramid; what you want to say

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audience

has own set of beliefs and values

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Rhetoric Triangle

Aristotle’s Triangle

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Aristotle

first to use the word Rhetoric

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Purpose

Reason for writing

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speaker audience message appeals

4 components of rhetorical situation