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explicit memory
type of long term memory, conscious recollection of facts and events (semantic and episodic memory)
effortful processing
method of encoding info into memory that requires attention and effort
automatic processing
memory encoding occurs without conscious effort or attention
implicit memory
type of long term memory, influences our thoughts and behaviors without conscious awareness (involves skills learned through experience)
iconic memory
brief visual memory
echoic memory
short auditory memory
chunking
memory technique, grouping info into chunks
mnemonics
memory technique, associating info with visuals or phrases
spacing effect
info is better remembered when studied over long periods of time with breaks
testing effect
idea that testing yourself improves memory
Shallow processing
basic level of encoding info
Deep processing
more thorough level of encoding, understanding meaning of the info
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