Unit 4: Attitude Formation and Attitude Change

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12 Terms

1
Stereotype
A generalized belief about a group of people, often oversimplified and resistant to change.
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2
Cognitive load
The amount of mental effort and resources required to process information at a given time.
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3
Prejudice
A negative attitude toward a group and its members, often based on stereotypes rather than reason.
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4
Discrimination
Unfair or unequal treatment of individuals based on group membership, such as race, gender, or religion.
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5
Implicit attitudes
Unconscious beliefs or biases that influence behavior without conscious awareness.
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6
Just-world phenomenon
The tendency to believe that people get what they deserve and deserve what they get.
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7
Out-group homogeneity bias
The perception that members of an out-group are more similar to each other than they really are, while in-group members are seen as more diverse.
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8
In-group bias
The tendency to favor one's own group over others, often leading to preferential treatment of in-group members.
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9
Ethnocentrism
Believing one's own culture or group is superior to others and judging others based on one's own cultural norms.
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10
Belief perseverance
The tendency to maintain beliefs even after they have been discredited by new information.
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11
Confirmation bias
The tendency to seek out, interpret, and remember information in a way that confirms existing beliefs.
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12
Cognitive dissonance
The psychological discomfort experienced when holding conflicting thoughts, beliefs, or attitudes, leading to an adjustment in beliefs or behaviors to reduce discomfort.
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