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Aim
a general statement explaining the purpose of research
Independent variable
Variable being manipulated by the researcher
Dependent variable
Varibale being measured by the researcher
To develop research, what do you need?
A testable hypothesis
Operational definitions of both independent and dependent variables
Controlled Variables
Variables that stay consistent throughout an experiement
Extraneous variables
Unwanted factors that may impact the dependent varibale, and researchers may not be aware of them until after the study is completed
when it is identified and managed, it becomes a controlled varibale
Participant variables
what are they and how to manage them
examples
a type of extraneous variable related to the individual characteristics of each participants
can manage by
selecting participants with similar characteristics suitable to the study
use random allocation to ensure equivalent groups are created
examples
motivation, educational background, age, gender, self-esteem, memory, prior experience, health, mood
Environmental variables
extraeous variables related to the enviroment the study takes place in and hoow it may influence participant responses
testing venue
background noise
room temp
time of day
researcher variable
Extraneous variables that are associated with the personality characteristics, appearance, conduct of the researcher that can untentionally impact participant responses
accent
gender
attractiveness
health
age
interactions with participants
Confounding variables
that impact the dependent variable and also have a causal/correlational relationship with the independent varibale
alter relationship between IV AND DV, so can complicate results + make them difficult to interpret
uncontrolled extraneous variables can becoming confounding
e.g stress has correlational releationship with IV. stress affects DV as higher stress can increase time taken to fall alseep
directional hypothesis
statement that compares the predicted outcome of each condition
it is hypothesised that students will take less time to do blah blah blah
non-directional hypothesis
states that a diffrence exists but does not specify the nature of the conditions
it is hypothesised that students who take hemp seed oil before bed will differ in time taken to fall asleep than…
inquiry question
does not predict outcomes but prompts broad exploration of research topic
mostly used in qualitative data formation
shapes overall methodology
e.g will hemp seed oil decrease the time it will take to fall alsleep
Experimental research
manipulating the independent variable to determine its effect on the depedent variable
allows researchers to establish cause and effect
participants randomly allocated to groups
experimental group: exposed to IV
control group: basis for comparison with experimental group, enabling researchers to determine whether IV has affected DV
e.g harlow’s use of infant rhesus monkeys to test comfort>food
Strengths of experimental
allows researchers to have control over variables, minimising influence of extraneous varibales
enables identification of cause and effect relationships between IV and DV
Limitations
Having a controlled environment such as lab environment reduces realism (lowering external validity), may impact participant variables
in trying to control variables, there’s risk of human
Non-experimental research
studies where the IV cannot be manipulated
participants cannot be randomly allocated
cause and effect relationships cant be established
case studies, observational research, correlation studies
Strengths of non-experimental
allows for observation of naturally occuring behaviour without need for controlled setting
useful in studying situations where manipulating varibales would be unethical
Limitations
cannot provide reliable causal conclusions as it doesn’t establish cause and effect
no variable manipulation, so larger sample sizes required so more participants are able to be observed
Types of non-experimental research
Observational
Case study
Correlational study
Observational
type
application
method
strengths
weaknesses
non-experimental
type of technique used to study behaviour
method: researchers monitor participants and record notes
strengths:
controlled observations can be replicated,
more likely to behave naturally rather than consciously/unconsciously acting in a socially appealing way
limitations:
researcher sees what they expect to see or recoreds selected details,
observer bias can occur, participants may change behaviour if aware of being observed (observer effect),
voluntary participation and infomed consent may be breached
Case study
type
application
method
strengths
weaknesses
non-experimental
application
in depth investigation of individual, group, single event that are useful for examining unusual effects that cannot be replicated
method
large amount of data (mostly qualitative) is collected,
providing info on one person, group of people, or event
strengths
detailed information
range of perspectives
weaknesses
results can’t be generalised to population the sample was taken from
conclusions drawn from case studies are limited due to lack of formal control groups
Correlatonal
type
application
method
strengths
weaknesses
non-experimental
measures the linear relationship between two variables (called co-variables)
e.g positive correlation was found between birth weight and intelligence in a 2020 study of 1719 children from danish national british cohort
method
relationship between two co-variables is measured
strengths
potential hypothesis based on correlation can be tested using experimental design
can be used when manipulating variables in experimental research is unethical
limitations
correlations do not show how variables are related because there is no cause and effect between two variabels (correlation does not infer causation)
extraneaous varibales are not controlled and could invervene with the relationship between variables, making it hard to know if the relationship would’ve existed otherwise
naturalistic observation
researchers observe participants in their natural setting in an unobtrusive manner
advantages
high external validity
suitable for studying concepts not able to study in a laboratory
limitations
observer effect (awareness of being watched causes participants to alter their behaviour and observer bias where the observer’s expectations or beliefs influence what they record during observational research)
controlled
researchers observe participants in an environment that is structured, such as lab
strengths: increased accuracy in observations due to greater environment control
limitations: participants alter behaviour due to being watched
research study designs
longitudinal
cross sectional
longitudinal
application
method
strengths
limitations
application
used to study developmental trends across the lifespan
method
data collected more than once, using same participants (weeks, several days, years or decades)
strengths
developmental trends can be studied over lifetime
frequency/timing or duration of events can be assed (depressive symptoms)
limitations
it takes a longer to get results than cross-sectional studies
participants may drop out of the study along the way
correlation
application
method
strengths
limitations
application:
often used to determine prevalence of diseases or health conditions in a community
useful for population based surveys
method
data from participants is collected at one point in time
may be from one sample or several
strengths
quicker than longitudinal, no follow ups needed
costs less
limitations
results may differ if another time to collect data was chosen (snapshot in time)
sample size may not be large enough to generalise results to population
population
the entire group of people that is of interest to the researcher
sample
subsection of the population
important that sample is representative of the population it was taken from, allowing generalisability
sampling
process of selected participants from population of research interest to participate in a study
sampling methods
convenience
snowball
random
stratified
convenience
researchers choose participants who are convenient for them to reach
easily accessible participants
employed by teachers or university professors who study their own students
strengths
less time + effort to collect sample than random or stratified
costs are lower
limitations
researcher bias
unlikely to be representative of population, lowering generalisability
snowball sampling
application
method
strengths
limitations
initial participants are chosen and then each participant encourages other ppl to contact the researcher and join sample
allows access to groups of participants who are otherwiae not easily identifiable such as homless and minority
strengths
allows researchers to find a sample that may otherwise be difficult to recruit due to nature of the study (e.g sex workers)
time needed to gather sample is reduced because initial participants recruit more
limitations
unlikely to be representative of population since researchers are minimally involved in participant recruitment
sample may be biased as researchers can only recruit those who are in direct contact with OG
random sampling
application
method
strengths
limitations
allows every person in a sample to have an equal chance of being randommly selected to be a member of the sample
method: compiling the names of all members and randomly selecting them
applications: educational studies (e.g student performance and healthcare research)
benefits:
researchers do not personally select participants in their sample
equal chance of being selected
limitations:
significant amount of time and effort to conduct effectively
sample size not large enough = may not be representative
stratified sampling
application
method
strengths
limitations
application: educational studies
requires population of interest first be broken down into sub groups based on characteristics relevant to the study then participants from each subgroup are randomly selected in the same proportions they appear in the population
strengths:
sample is more likely to be representative of the population
researcher bias is minimised since participants not handpicked by researcher
limitations:
significant time and effort required to conduct sampling process effectively
researchers may not always be able to classify each participant of population into subgroups
Random Allocation
involves the random distribution of participants into experimental and control groups to reduce selection bias and increase generalisability
1) names of participants in sample collated
2) names selected randomly
strengths
good for generalisability bc equivalent groups or participants are created
prevents selection bias because each participant has equal chance of being placed in different conditions
limitations
inability to use the method for cases where IV cannot be manipulated
does not guarantee groups are equivalent in terms of characteristics
difference between random sampling and random allocation
random sampling: method used to select participants from the population to join the sample
random allocation: separation of participants from the sample into groups
sources of extraneous variables
experimenter effect
demand characteristics
experimenter effects
how does it occur
what does it do
occur when researcher’s expectations or behaviours bias results
give away desired outcome or unintentionally influence participants
behave in a certain way that participants interpret as clues for how to behave
presenting different instructions to different groups + innacuraly record/interpret data basde on expectations
how to reduce experimenter effects
double blind procedure
where researcher + particpants are unware of conditions (do not know which condition of the IV participants are allocated to)
reduces experimenter effects bc researcher does not know which are exposed to IV, so less likely to unintentionally influence participants by treating them differently based on their group
demand characteristics
cues participants perceive during a study that lead them to believe they have discovered the aim of the study or expectations of the researcher
causes them to behave (often unconsciously) in ways that support the hypothesis or help achieve what they believe to be the desired results
may not come from methodology/researcher behaviour but from rumour/location of lab
can occur to please the researcher or be viewed positively by them
can cause participants to purposefully want to disprove hypothesis + ruin credibility
even if researchers do everything, participants can still believe they’re discovered aim and expectations
can the experimenter effect allow for demand characterstics
researcher unintentionally sharing expectations of study may lead some participants to believe they now know the researchers desired outcomes and change behaviour to help create them
how can the chance of experimentor effects occuring be reduced?
single or double blind procedure
single blind
researcher is aware of the aim and experimental conditions (which are in CG and EG) while participants are unaware
participants often not told aim
knowing aim can affect behviour and result in extraneous variables such as experimenter effects and demand characteristcs
deception is used in such cases + participants would have the true purpose of study and reason for deception explained in debriefing
effects of extraneous and confounding variables
placebo effect
how to prevent demand characteristics?
single blind/double blind can help
as well as placebo
placebo
neutral treatment that looks the same as the real treatment being evaluated and is delivered in the same way
can minimise demand characteristics bc it limits participants from knowing true nature of experimental condition, thus preventing them from discovering aim of research
less likely to alter behaviour + support researcher expectations if they do not know if they are receiving placebo or actual treatment
placebo effect
positive result that occurs due to participants belief that a treatmment will be effective
consequence of experimenter effect and demand characteristics
this subconcious alteration of behaviour to align with their bleif can arise as a reesult of extraneous variables like demand characteristics and psych facotrs
what can reduce effects of extranous and confounding variables?
random allocation
placebo
single + double blind procedures
standardisation of procedures and instructions
random allocation purpose
to ensure each participant in the sample has an equal chance of being chosen for the control group as for the experimental group
how can random allocation reduce participant variables?
ensures participants with various personal characteristics are spread between experiemtnal and control groups,
researcher wants to find out if changes to DV are due to IV, and not due to personal charactestics
how can random allocation reduce researcher effects
preventing the researcher from being able to distribute participants into groups and personally decide who is going to be in the experimental group
standardisation of procedures and instructions in minimising environmental variables
by providing the same location and conditions for all participants, for example, conducting an experiment in a lab setting, providing same instructions to each group of participant can minimise researcher variables and experimenter effects
how can confounding variables be avoided
controlled variables
qualitative data
descriptive information in the form of words
quantitative data
information in the form of numbers that can be counted
qualitative data collection techniques
interviews
open ended surveys
both subjective measures that require participants personal perceptions and interpretations of their experiences
interviews
self report, where researcher asks participants questions in real time (face to face, over the phone)
structured interviews: set of pre-est questions asked individuals or focus groups in real time
strengths of interviews
many indv+ groups can be asked same set of standardised questions, reducuing differences between intervieweers
participants do not need to rely on reading ability
limitations of interviews
unable to ask participants to further explainr responses, limiting richness of collected info
analysing data collected from iinterviews is complicated so drawing general conclusions is hard
semistructured interviews
set of pre-est Qs asked in real time but participants can additionally be asked follow ups based on early response (e.g j*b interview)
strengths of semistructured interviews
extensive data can be collected
option to ask further questions leads to deeper understanding
participants do not need to rely on reading ability to participate
limitations
face to face, so may feel uncomfy with revealing sensitive info to interviewer, limiting data collection
analysing data can be complicated making it difficult to draw general conclusions
open ended survey
participants are provided with question son paper or online space to respond in open text format with as much detail they want
used in exploratory studies of issues requiring deep insight
strengths
detailed info such as attitudes, emotions can be collected on complicated topics
not restriced by limiting options such as rating scales
completed online or posted anywhere allow geographical accessibility
prevents geographical barriers and allows broader rep in research
limitations
must rely on reading capabilities and writing ability
differences in detail provided by them makes data analysis difficult
quantitative objective
objective physiological measureds that do not rely on personal interpretations or perceptions.
information based on facts that can be supported through observation
examples
heart rate, galvanic skin response
heart rate
changes in emotional stress, physical effort and conciousness can be recorded by measuring heart rate or breathing rate of participants
recorded via bpm using an electrocardiogram that records electric signals in the heart
breathing rate
measured by number of breaths per minute and can be measured with or without equiptment
can detect changes in emotional stress and physical effort and concioussness withheart rate too
galvanic skin response
determines changes in electrical conductivity of the skin
can detect anxiety, guilt, fear, excitement
can be used to determine state of conciousness and measure and reduce stress thru biofeedback training
strengths of objective data
unable to affect data collection, hence the risk of participant bias is limited
measures can be recorded in real time, allowing researchers to observe physiological responses during set tasks or exposure to stimuli
limitations
exercise can cause changes to physiological measurements (concern if the state of conciousness is being identified)
other factors like heat can affect results
wearable instruments recording physiological responses can cause anxiety undegoing testing, leading to innacurate results
these act as extraneous variables and confounding if not realised by researchers and controlled
subjective measures
data based on personal opinions and judgements of participants
rating scales
used to quantify abstract concepts, like level of pain
likert scale: rating scale often used to measure attitudes (5-7 point scale allocating a numerical score to determining whether an attitude is positive or negative
strengths of rating scale
data collected from quantitative subjective measures can be easily statistically analysed than those collected by qualitative methods like interviews
data collected from large sample size using subjective quantitative can be done in a short time (relatively)
can be conducted remotely via mail or online
limitations of rating scale
responses participants can give are limited
not able to give reasons for responses
reading ability is required
way statements are worded and order in which they appear can influence responses
mixed methods
quali/quanti data gathered from participants in same study
using interviews and rating scales together is an example of using mixed method design
strengths
greater understanding of research problem can be provided, as opposed to using quali or quanti alone
can be used to complement each other (e.g use of interview can lead to development of rating scale)
limitations
greater expertise from researchers are rwquired to coll3ect + analyse data
time required for analysis and collection is greater with mixed methods
advantage of using mean
all raw data are accounted for
disadvantage of mean
sensitive to outliers
median
calculated by listing values in numerical order and selecting the value that is located in the middle of the list
advantage of median
not affected by outliers
disadvantage of median
median calculated may not be a number in the original data set if an average of two middle numbers was produced
validity
the extent to which a measurement tool evaluates what it is designed to measure
mood rating includes statements that allowed for mood to be measured = high validty
if statements did not allow for mood to be measured, then mood rating scale would be low
reliability
the degree to which a measurement tool produces consistent results
mood rating scale once a month for three months and results are similar = reliability
test retest reliability
commonly associated with tests such as IQ and questionnaries
can apply to consistency of specific measurements or procedures such as reaction time and heart rate
assesses the extent to which results from an assessment tool are similar when administered to the same participants at two different times
inter-rater reliability
the extent to which diffferent researchers administering the same assessment tool obtain similar results
individual recording test scores or data are raters and for reliability to be measured there need to be two raters to allow for comparison between collected scores or data.
to see if there is inter-rater reliability, must assess correlation between the sets of results and if similar results are calc, then assessment tool has high interrater reliability
how is test retest reliability and intterater reliability assessed
by correlating two sets ofdata and the degree of correlation is statistically measured to produce a correlation coefficient
deemed reliable when coefficient is at or above +80
TEST RE-TEST: if not, should redesign test or questionarre, and
INTER RATER: indicates low level of agreement between raters
internal validity
examines whether a study was designed, conducted and analysed without bias and whether researchers can be sure that changes in dependent were caused by independent and not confouding
external validity
whrther produced results can be generalised to the sample it was taken from
higher generalisability = greater external validity
e.g conducting experiemnt in environment similar to population it was taken from increases external valiity
connection between internal and external
as you increase control over extraneous variables to strengthen internal validity, ability to generalise findings to broader population and real life settings is limited, thus reducing external validity
generalisability of sample to population
good generalisability = results collected from sample can be applied to population
new sample should be able to be selected from population, research be replicated and results similar to og sample
generalisability
the extent to which resulst gathered from a sample in research can be applied to other situations
how can study have good generalisability
sample needs to be representative of population
used for stratified sampling becays epartiicpants are selected in same proportions in which they appear in population
not knowing if independent variable influenced the dependent variable
use control group to act as baseline for comparision
indicates whether it is IV affecting DV
extraneous variable
random allocation when placing into control and experimental groups
participants are not aware which group theyre in
eliminate experimenter effect
monitor controlled variables
standardised instructions and procedures
conduct experiment in controlled enviornment
confounding
controll extraneous variables so that they do not turn into confounding