Media Representations of Age

These flashcards cover key concepts from the lecture on media representations of age, including perspectives from Marxism, pluralism, postmodernism, and functionalism.

What do Marxists believe about media representation of age?

Marxists argue that media serves ruling-class interests by scapegoating young people and trivializing older groups.

According to pluralists, how does the media relate to audience tastes?

Pluralists believe that media reflects audience tastes and demands, with audiences consuming stereotypes they find entertaining.

What is the postmodernist perspective on media and identity?

Postmodernists argue that media offers fluid and diverse portrayals, enabling individuals, especially younger generations, to construct multiple identities online.

What are the potential negative effects of media on childhood according to Postman?

Postman suggests that media negatively influences childhood by making children impressionable and vulnerable.

In what way does the LEGO advert portray childhood?

The LEGO advert presents a positive view of childhood, emphasizing creativity.

How do functionalists view media representation of children?

Functionalists see media representation of children as potentially positive, promoting traits like creativity.