Voting Behaviour

Rational Voting

21% of voters said they were still making their mind up on election day (2015)

47% of people put cost of living in their top 3 issues therefore Labour won a majority as they ‘promised’ to increase wealth in the working class

Party ID model

12% said they didn’t identify with a party (2017)

Religion

Stacey Dooley’s Billion Pound Party documentary: several DUP voters disagree with religious policies on gay marriage and abortion but feel they are the only option to keep North of Ireland owned by terrorists (the brits)

In areas with high Muslim populations such as Birmingham, Muslims swayed from voting majority Labour to independent candidates after Labours backing of genocide (Israel)

Social Class

2024 election, 11% ABC1 voted Reform vs 20% of C3DE. 36% ABC1 voted Labour vs 33% c2DE (class dealignment)