2.3 models of memory

information processing theory:

.

1. encoding

how we put info in our brain

2. storage

how we keep info in our brain

• sensory memory: percieved, 1-4 seconds

• short term memory: 18-30 seconds

• long term memory: forever

3. retrieval

getting the info when you need it 

levels of processing

shallow processing

deep processing- mnemonic devices

multi store theory

multiple ways to store memories