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AO1: What is the Nomothetic approach
tries to establish general laws of behaviour
uses scientific and experimental techniques such as controlled lab experiments and structured interviews to collect quantitative data
include behaviourist, social learning theory, biological and cognitive approaches
AO3 for Nomothetic Approach
✅Scientific so can predict and control behaviour → e.g. biological approach OCD explanation allowed development of SSRIs ∴ RWA
❌fails to understand why behaviours occur → e.g. 65% shocked with 450volts in Milgram’s study but there could have been different circumstances as to why ppt obeyed ∴ overlooks complexity of behaviour
AO1: What is the idiographic approach
doesn’t try to establish general laws of behaviour and studies individual’s subjective experiences and behaviour
uses unscientific and non-experimental techniques such as case studies, open ended questionnaires and unstructured interviews to collect quantitative data
includes humanistic and psychodynamic approach
AO3 for idiographic approach
✅provides detailed qualitative data → e.g. using non scientific techniques
❌subjective → e.g. Freuds Little Hans case study lacks reliability and is open to bias