synesthesia
a condition in which two senses are activated at the same time aka one stimulation evokes another sensation
sensation
the process by which our receptors and nervous systems receive and represent stimulus energies from our environment
Transduction
the transformation of stimulus energy to electrochemical energy of neural impulses excluding smell
Perception
the process by which we select, organize, and interpret sensory information into categories for the purpose of recognizing meaningful objects and events
Bottom Up Processing
involves starting with an incoming stimulus and working upwards until a representation of the object is formed in our mind
does not rely on prior knowledge
Top Down Processing
Form our perception starting with a larger object, concept, or idea before working our way towards a more detailed information
Absolute Threshold
the smallest level of stimulus that can be detected, usually defined as at least half time
Signal Detection Theory
the theory that predicting how and when we detect faint stimulus amid background stimulation
Subliminal Stiumulation
When stimulus are below the absolute threshold for conscious awareness
Difference Threshold
the amount something can be changed in order for a difference to be noticeable
Weber’s Law
The principle that, to be perceived as different, two stimulus must differ by a constant minimum percentage
Sensory Adaptation
Reduction in sensitivity to a certain stimulation after repeated exposure
Selective Attention
Our ability to center our attention on certain important elements of our environment while other things blend into the background or pass us by completely unnoticed
Divided Attention
When mental focus in divided into multiple task/ideas at once
Decreases amount of attention being placed on a singular task
Cocktail Party Effect
Ability to focus on a particular sound while partial filtering out other sounds
Inattention Blindness
When our focus is directed at one stimulus causing other stimuli to be overlooked
Change Blindness
The tendency people have to miss changes in their immediate visual environment
Sensory Interaction
the process by which our senses work with each other