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Wilhelm Wundt (1832–1920)
Era: Founding of Scientific Psychology
Established the first experimental psychology lab at the University of Leipzig in 1879.
Authored Principles of Physiological Psychology (1874), asserting that psychology could be a science grounded in experimental methods.
Promoted introspection as a methodology for studying conscious experience.
Introduced the idea of Völkerpsychologie (cultural psychology), emphasizing that some mental processes could not be studied experimentally and required historical and comparative methods.
William James (1842–1910)
Era: American Psychology Foundations
Wrote The Principles of Psychology (1890), influential in defining psychology in America.
Developed the stream of consciousness concept, emphasizing fluidity and continuity of mental life.
Proposed the James-Lange theory of emotion, arguing that bodily responses precede emotional experiences.
Advocated the role of habit as central to personal behavior and societal stability.
Promoted functionalism, focusing on the purpose of mental processes rather than their structure.
Sigmund Freud (1856–1939)
Era: Psychoanalysis
Founded psychoanalysis, offering a model of the mind structured around the id, ego, and superego.
Introduced concepts such as repression, defense mechanisms, and the Oedipus complex.
Emphasized unconscious motivation and early childhood experiences in the formation of neuroses.
Introduced psychoanalytic therapy based on making the unconscious conscious through techniques like free association and dream interpretation.
John B. Watson (1878–1958)
Era: Behaviorist Revolution
Authored the “behaviorist manifesto” (1913), rejecting introspection and consciousness as unscientific.
Argued for a psychology focused solely on observable behavior.
Conducted the Little Albert experiment, demonstrating that fear could be conditioned in humans.
Advocated the idea that behavior could be shaped entirely by environmental factors, rejecting innate mental structures.
B.F. Skinner (1904–1990)
Era: Behaviorist Era
Developed operant conditioning, showing that behavior is shaped and maintained by its consequences (reinforcement and punishment).
Distinguished between positive and negative reinforcement and explored schedules of reinforcement (e.g., fixed vs. variable).
Invented the Skinner box for experimental research and created programmed instruction and teaching machines.
Authored Beyond Freedom and Dignity (1971), arguing that behavior is largely controlled by external variables and challenging the notion of free will.
Materialist – believed consciousness as a non-physical entity does not exist
Mary Whiton Calkins (1863–1930)
Era: American Psychology Foundations
Developed the paired-associates technique, a method where items are presented in pairs and later one item cues recall of the other—still widely used in memory research today.
Investigated primacy and recency effects and retroactive interference in memory.
Founded the first psychology lab established by a woman (Wellesley College, 1891).
Advocated for self psychology, emphasizing the study of the conscious self rather than behavior or mental elements.
First woman president of the American Psychological Association (1905).
G. Stanley Hall (1844–1924)
Era: Founding of American Psychology
Founded the first U.S. psychology lab at Johns Hopkins (1883), and the American Journal of Psychology (1887).
First president of the American Psychological Association (1892).
Initiated the Child Study Movement, aiming to apply psychology to education.
Authored Adolescence (1904), which defined adolescence as a unique developmental stage and popularized genetic psychology, which emphasized evolutionary perspectives on development.
Brought Sigmund Freud to the U.S. in 1909.
Edward B. Titchener (1867–1927)
Era: Structuralist Era
Introduced structuralism to the U.S., focusing on analyzing the elements of conscious experience.
Promoted systematic introspection—a highly trained observational method to study mental processes.
Distinguished between mind (total lifetime experiences) and consciousness (current mental activity).
Sought to answer what the elements of consciousness are, how they are arranged, and why they appear in certain configurations.
James McKeen Cattell (1860–1944)
Era: Early Applied Psychology
One of the first American psychologists to emphasize mental testing, influenced by Francis Galton.
Established psychology labs at the University of Pennsylvania and Columbia University.
Focused on psychological measurements like reaction time, grip strength, and sensory acuity.
Editor of Science and influential in the professionalization and public visibility of psychology. Founded Psychological Review.
Supervised Thorndike and Woodworth
Lightner Witmer (1867–1956)
Era: Applied Psychology
Founded the first psychological clinic (1896) at the University of Pennsylvania, initiating clinical psychology.
Treated children with learning and behavioral issues using what he called the clinical method, which involved interdisciplinary assessment and individualized treatment.
Founded The Psychological Clinic journal (1907) to share case studies and promote practical applications of psychology.
Advocated for specialized training for psychologists to become mental health experts.
PhD with Wundt, studied with Cattell
Alfred Binet (1857–1911)
Era: Intelligence Testing
Developed the Binet-Simon Intelligence Scale (1905), the first test designed to identify children who needed special education.
Introduced the concept of mental age, a metric for intellectual development relative to age norms.
Focused on cognitive abilities such as memory, attention, and problem-solving, not sensory-motor skills.
His approach to intelligence emphasized adaptability and learning, rejecting fixed intelligence as purely hereditary.
Lewis Terman (1877–1956)
Era: Applied Psychology & Testing
Adapted and revised Binet’s test into the Stanford-Binet Intelligence Test (1916), which became the dominant IQ test in the U.S. for decades.
Coined and popularized the intelligence quotient (IQ) formula: mental age divided by chronological age × 100.
Conducted one of the first large-scale longitudinal studies on gifted children, following them from childhood to adulthood.
Participated in designing the Army Alpha and Beta tests for military recruits during WWI, helping establish intelligence testing in institutional contexts.
Carl Jung (1875–1961)
Era: Psychoanalysis (Neo-Freudian)
Founded analytical psychology, which introduced the concept of the collective unconscious, containing archetypes like the self, anima, and shadow.
Distinguished between introversion and extraversion, foundational for later personality theories.
Developed the idea of individuation, the psychological process of integrating the unconscious with the conscious self.
Popularized the word association test, and his ideas influenced the Myers-Briggs Type Indicator.
Alfred Adler (1870–1937)
Era: Psychoanalysis (Neo-Freudian)
Created individual psychology, emphasizing social motives and striving for superiority rather than Freud's biological drives.
Introduced key concepts such as the inferiority complex, style of life, and social interest.
Believed personality was shaped in childhood and centered on goals rather than being dominated by past traumas.
Advocated educational reform and founded the first child guidance clinic in Vienna.
Karen Horney (1885–1952)
Era: Psychoanalysis (Feminist/Neo-Freudian)
Criticized Freud’s theory of penis envy, proposing instead womb envy—the idea that men envy women's reproductive capacity.
Emphasized social and cultural factors in psychological development, especially anxiety and neurosis.
Developed concepts of basic anxiety, basic hostility, and neurotic needs as reactions to interpersonal problems.
Authored The Neurotic Personality of Our Time (1937) and New Ways in Psychoanalysis (1939), presenting a socially-grounded view of psychological conflict.
Max Wertheimer (1880–1943)
Era: Gestalt Psychology
Founder of Gestalt psychology.
Discovered the phi phenomenon, an illusion of motion created by successive images (like in film).
Argued that perception and experience must be understood as wholes, not reducible to their parts.
Believed that mental functions are determined by the intrinsic nature of structured wholes, not isolated stimuli.
Kurt Koffka (1886–1941)
Era: Gestalt Psychology
Emphasized perception, publishing the article “Perception: An Introduction to Gestalt-Theorie” in 1922 and the influential book Principles of Gestalt Psychology (1935).
Outlined Gestalt principles of perceptual organization, such as figure-ground, proximity, similarity, and closure.
Helped introduce Gestalt psychology to an American audience and argued for innate organizing tendencies in perception.
Wolfgang Köhler (1887–1967)
Era: Gestalt Psychology
Studied insight learning in chimpanzees—problem-solving involved perceiving relationships among parts, not trial-and-error.
Showed animals could reorganize elements of a task to produce novel solutions (e.g., using boxes to reach bananas).
Opposed the behaviorist model, arguing that perception and learning depend on holistic understanding rather than conditioned responses.
Ulric Neisser (1928–2012)
Era: Cognitive Revolution
Published Cognitive Psychology (1967), credited with naming and launching the field of cognitive psychology.
Defined cognition broadly as the mental processes involved in acquiring, storing, transforming, and using information.
Advocated for studying memory, perception, problem solving, imagery, and attention through scientific experimentation.
Championed ecological validity, promoting research on real-world tasks and environments.
George A. Miller (1920–2012)
Era: Cognitive Revolution
Authored the classic paper “The Magical Number Seven, Plus or Minus Two” (1956), defining limits of short-term memory (5–9 items).
Coined the idea of chunking—grouping information into meaningful units to increase memory efficiency.
Co-founded the Center for Cognitive Science at Harvard with Jerome Bruner.
Advocated for a shift from behaviorism to a language- and hypothesis-testing-based model of cognition.
Carl Rogers (1902–1987)
Era: Humanistic Psychology
Founded client-centered (person-centered) therapy, emphasizing unconditional positive regard, empathy, and genuineness.
Introduced the practice of active listening, enabling clients to gain insight and direct their own growth.
Believed in self-actualization and the intrinsic goodness of humans, contrasting with Freudian determinism.
His work laid the groundwork for modern counseling psychology and greatly influenced education and human potential movements.
Abraham Maslow (1908–1970)
Era: Humanistic Psychology
Created the Hierarchy of Needs, culminating in self-actualization—a state of achieving one's full potential.
Rejected behaviorism and psychoanalysis for being too deterministic and mechanistic.
Emphasized studying healthy, self-fulfilled individuals rather than those with psychological disorders.
Contributed to the growth of positive psychology and is considered a co-founder of humanistic psychology with Rogers.
Kenneth Clark (1914–2005) & Mamie Phipps Clark (1917–1983)
Era: Psychology of Social Action
Conducted the “doll experiments”, showing that Black children often preferred white dolls, indicating internalized racism and low self-esteem due to segregation.
Their work was instrumental in Brown v. Board of Education (1954), where the U.S. Supreme Court used psychological evidence to declare school segregation unconstitutional.
Their Northside Center for Child Development provided services to Harlem communities.
Their research highlighted psychology’s role in civil rights and education reform.
Albert Bandura (1925–2021)
Era: Social-Cognitive Psychology
Developed Social Learning Theory, later renamed Social Cognitive Theory.
Demonstrated that learning can occur through observation (vicarious learning), not just direct reinforcement, via his Bobo doll experiments.
Introduced concepts of self-efficacy—belief in one’s ability to succeed—which became central in education, therapy, and behavior change models.
Bridged behaviorism and cognitive psychology by integrating internal cognitive processes.
Philip Zimbardo (b. 1933)
Era: Social Psychology
Conducted the Stanford Prison Experiment (1971), revealing how social roles and situational pressures can foster cruel behavior.
Demonstrated the power of the situation in shaping behavior, echoing earlier ideas by Kurt Lewin.
Work emphasized ethical concerns in psychological research and contributed to understanding authority, power, and identity transformation in institutions.
Franz Gall (1758–1828)
Field: Phrenology
Proposed that the brain is the organ of the mind, and that different mental faculties are localized in different parts of the cerebral cortex.
Believed that over- or under-development of these regions would cause bumps or depressions on the skull, which could be "read" to determine personality and ability.
Developed a map of the skull with 27–35 areas corresponding to traits like destructiveness or benevolence.
Although widely discredited by the 1860s, his ideas sparked early interest in localization of brain function, foundational to neuroscience.
Franz Mesmer (1734–1815)
Field: Mesmerism (Animal Magnetism)
Claimed illness was caused by imbalances in magnetic fluids in the body.
Developed therapeutic techniques involving magnets and later only his hands to realign these fluids.
His procedures often induced trances resembling hypnosis, laying groundwork for future study in hypnosis and psychotherapy.
Despite scientific rejection, mesmerism was a major public phenomenon and is considered a precursor to secular psychotherapy in America.
John Locke (1632–1704)
Field: British Empiricism
Argued in An Essay Concerning Human Understanding (1690) that the mind is a tabula rasa (blank slate).
All knowledge comes from experience, either through sensation or reflection.
Rejected the notion of innate ideas, including knowledge of God.
His ideas laid the philosophical foundation for later empirical and experimental psychology.
Thomas Reid (1710–1796)
Field: Scottish Realism (Common Sense Philosophy)
Asserted that humans have a direct awareness of reality through common sense and perception.
Rejected British empiricism’s skepticism of sensory knowledge.
His faculty psychology (mind has distinct faculties like memory, judgment) influenced early North American psychology and phrenology.
Johannes Müller (1801–1858)
Field: Sensory Physiology
Proposed the Doctrine of Specific Nerve Energies (1827): each sensory nerve carries only one type of sensation (e.g., visual, auditory).
Laid groundwork for understanding that perception is determined by the type of sensory nerve stimulated, not the stimulus itself.
Hermann von Helmholtz (1821–1894)
Field: Neurophysiology and Sensory Psychology
Measured speed of nerve conduction, disproving belief it was instantaneous (82–141 ft/sec).
Created the ophthalmoscope, studied vision, and developed influential theories on color vision and auditory pitch.
His work enabled the measurement of reaction time, essential in experimental psychology labs.
Ernst Weber (1795–1878)
Field: Psychophysics
Discovered the Weber Fraction, a formula describing the just noticeable difference (JND)—the smallest change in stimulus detectable.
Laid the foundation for quantitative experimental methods in sensory perception.
Gustav Fechner (1801–1887)
Field: Founder of Psychophysics
Published Elements of Psychophysics (1860), formalizing the field that studies relationships between physical stimuli and subjective sensation.
Introduced Fechner’s Law—a mathematical relationship between stimulus intensity and perceived sensation.
Combined philosophical and experimental approaches, bridging subjective experience with objective measurement.
Contribution: Pioneered experimental study of memory.
Invented nonsense syllables to study memory formation devoid of prior associations.
Discovered the forgetting curve, showing that memory loss is steepest shortly after learning.
Developed the savings method—measuring how much faster material is relearned.
Published Über das Gedächtnis (1885), regarded as one of the most brilliant solo research contributions in psychology.
Contribution: Founder of Act Psychology.
Emphasized the intentionality of consciousness, that mental acts are always directed toward objects.
Opposed Wundt’s introspection and elementalism, favoring a molar, purpose-oriented view of consciousness.
Wrote Psychology from an Empirical Standpoint (1874), influencing Gestalt psychology and functionalism.
Contribution: Pioneer in psychology of music and comparative musicology.
Studied pitch perception, tonal fusion, and consonance.
Founded the Institute of Experimental Psychology in Berlin; mentored Köhler and Koffka.
Helped debunk the Clever Hans phenomenon using experimental controls.
Contribution: Developed systematic experimental introspection and imageless thought.
Broke from Wundt by studying higher mental processes like reasoning and thinking.
Identified the concept of mental set—preparedness for action without conscious intent.
Demonstrated that not all thought involves sensory or imaginal components.
Contribution: Father of Functionalism in psychology.
Reframed the reflex arc as a continuous circuit rather than discrete parts, emphasizing adaptation.
Advocated for a psychology focused on practical consequences and utility.
Advocated learning by doing for kids.
Theorized Stream of behaviour
Contribution: Key proponent of functional psychology.
Defined functionalism through three tenets: studying mental operations, utility of consciousness, and the mind-body relationship.
Attacked structuralism in his 1906 APA address; emphasized flexibility in theory.
Contribution: Introduced dynamic psychology.
Focused on motivation and the “why” behind behavior.
Developed the S–O–R model (stimulus–organism–response), adding the organism’s state as a key factor in response.
His textbook Psychology (1921) was widely influential.
Field: Business and Advertising Psychology
Often credited as the founder of industrial-organizational psychology in the U.S.
Applied psychological principles to advertising, emphasizing the role of suggestion and the effectiveness of direct commands and return coupons.
Promoted the use of mental imagery in advertising to engage consumer senses.
Founded the Scott Company, an early psychological consulting firm aiding large corporations in hiring and labor issues.
Field: Applied Psychology
Applied psychology to law (forensic psychology) and industrial efficiency.
Authored Psychology and Industrial Efficiency (1913), emphasizing job matching—aligning worker skills with job requirements.
Advocated for psychological assessments in selecting competent employees, such as ship captains and trolley operators.
Promoted psychology as essential to justice and safety, foreshadowing modern forensic and occupational psychology.
Studied validity of eyewitnesses, false confessions, lie detection, and decision processes of jurors
Field: Learning and Educational Psychology
Pioneered instrumental learning through puzzle box experiments with cats.
Formulated the Law of Effect: behaviors followed by satisfying outcomes are more likely to recur.
This principle became the foundation for reinforcement theory, later refined by Skinner in operant conditioning.
Field: Neobehaviorism
Developed a quantitative, mathematical model of learning using the hypothetico-deductive method.
Proposed drive reduction theory: behavior is driven by biological needs that create drives; behaviors that reduce drives are reinforced.
Key constructs included habit strength, reaction potential, and reinforcement as mathematical functions.
All learning requires reinforcement
Field: Learning Theory and Psychoanalysis
Integrated psychoanalytic concepts with behaviorist learning theory.
Their book Frustration and Aggression (1939) introduced the frustration-aggression hypothesis.
Developed theories around drive cues, responses, and rewards—providing a bridge between behaviorism and psychoanalytic theory.
Instrumental in social learning theory, prefiguring Bandura's work.
Cesare Lombroso (1835–1909)
Field: Physiognomy & Criminology
Promoted the idea of the “born criminal”, claiming criminals could be identified by facial features like large jaws or receding chins.
Applied physiognomy to criminology, popularizing the belief in a "criminal type."
Though discredited, his ideas influenced early forensics and criminal profiling.
Phineas Parkhurst Quimby (1802–1866)
Field: Mental Healing / Mind Cure
Originator of the mind cure movement, believing illness was caused by negative or irrational thinking.
Promoted spiritual healing through “right thinking,” not medical treatments.
His ideas influenced the founding of Christian Science by Mary Baker Eddy.
Thomas Upham (1799–1872)
Field: Mental Philosophy
Author of Elements of Mental Philosophy (1831), one of the first American psychology textbooks.
Divided psychology into three parts: intellect, sensibilities, and will—a precursor to modern psychology’s subdivisions.
His texts influenced psychology curricula for decades.
Leonardo da Vinci (1452–1519)
Field: Renaissance Brain Science
Dissected over 300 cadavers and produced more than 1,500 anatomical drawings, including accurate depictions of the brain.
Cast wax models of ventricles, advancing early brain anatomy despite not publishing his findings.
Anton van Leeuwenhoek (1632–1723)
Field: Microscopy
Invented a microscope powerful enough to see neurons and photoreceptors.
Likely the first to observe rods and cones in the retina.
Revolutionized neuroanatomy by revealing microscopic structures.
Pierre Flourens (1794–1867)
Field: Experimental Neuroanatomy
Used brain lesion experiments in animals to refute phrenology.
Showed that specific brain regions control vital functions, but opposed strict localization, supporting holism in brain function.
Paul Broca (1824–1880)
Field: Brain Localization
Identified Broca’s area, a region linked to speech production, through study of patient “Tan.”
Provided early, compelling evidence for cortical localization of function.
Hitzig & Fritsch (1870)
Field: Cortical Stimulation
Demonstrated motor cortex localization by electrically stimulating dog brains, eliciting specific muscle movements.
Their work confirmed that specific brain areas control specific voluntary movements.
Bell & Magendie (early 1800s)
Field: Spinal Nerve Function
Established the Bell-Magendie Law: sensory nerves enter the spinal cord dorsally, motor nerves exit ventrally.
Provided a foundational understanding of nerve specialization, essential to neurophysiology and reflex theory.
Ewald Hering (1834–1918)
Field: Visual Perception
Developed the opponent-process theory of color vision, proposing that color perception is controlled by opposing pairs (e.g., red–green, blue–yellow).
His work complemented and challenged Helmholtz’s trichromatic theory, leading to modern models of color processing.
Field: Linguistics & Cognitive Psychology
Launched a devastating critique of Skinner’s Verbal Behavior (1959), arguing that behaviorism could not account for the complexity of language acquisition.
Errors are overgeneralizations, children generate unique sentences, and parents don’t teach by reinforcement and punishment but kids still learn
Proposed the concept of a Language Acquisition Device (LAD)—an innate biological mechanism enabling humans to learn language.
Distinguished between surface structure (word order) and deep structure (underlying meaning) of sentences, introducing transformational grammar.
Widely credited with catalyzing the cognitive revolution, especially in psycholinguistics.
Field: Educational Psychology / Social Justice
First African American to earn a PhD in psychology (Clark University, 1920, under G. Stanley Hall).
His dissertation compared Freud and Adler.
Founded and chaired the psychology department at Howard University, mentoring future leaders like Kenneth Clark.
Pioneered academic opportunities and representation for African American psychologists
Field: Intelligence Testing & Eugenics
Translated and popularized the Binet-Simon Intelligence Scale in the U.S.
Introduced terms like "moron" to classify levels of intellectual disability.
Major promoter of eugenics, advocating for the sterilization and institutionalization of the “feebleminded.”
Administered intelligence tests at Ellis Island, influencing immigration policy and exclusion based on perceived intellect.
Field: Experimental Psychology
Expanded Ebbinghaus’s memory research; introduced the memory drum for standardized stimulus presentation.
Pioneered interference theory, examining proactive and retroactive inhibition in memory.
His work laid foundations for understanding cognitive memory strategies and chunking
Field: Mental Health Reform
Led a national campaign to establish humane mental asylums in the U.S.
Investigated conditions for the mentally ill and lobbied state legislatures to fund public institutions, shifting care away from jails and poorhouses.
Field: Psychiatric Classification
Developed the first systematic classification of mental disorders, distinguishing dementia praecox (now schizophrenia) from manic-depressive illness.
Laid the foundation for modern psychiatric diagnosis systems like the DSM.
Field: Differential Psychology & Eugenics
Coined the term "eugenics", advocating for selective human breeding to improve hereditary traits.
Studied individual differences, pioneered twin studies, and invented techniques like correlation and regression.
First to use the phrase “nature versus nurture.”
Though controversial, he influenced psychometrics and the idea of intelligence testing.
Field: Educational Psychology & Social Justice
Criticized cultural bias in intelligence tests, especially those used against Mexican American children.
Argued that low scores were due to language and cultural mismatch, not intellectual inferiority.
Advocated for fairer educational opportunities and assessments.
Field: Behaviourism
Won the Nobel Prize for work on digestion but is best known for classical (Pavlovian) conditioning.
Discovered that dogs would salivate to stimuli (like a bell) that had been paired with food.
Developed core concepts: unconditioned stimulus, conditioned stimulus, extinction, spontaneous recovery, etc.
Laid the groundwork for behaviorism in America.
Field: Neurology and Hypnosis
Known for work on hysteria and hypnosis, especially at the Salpêtrière Hospital in Paris.
Greatly influenced Freud, who studied with him in 1885.
Believed hysteria was a neurological disorder, not just psychological, and was the first to link it with trauma.
Field: Psychoanalysis (Historical case)
Treated by Josef Breuer; her case became the basis for the cathartic method and Freud’s early theories.
Known by the pseudonym “Anna O.”, her case launched psychoanalysis.
Later became a pioneering feminist and social worker in Germany.
Field: Comparative Psychology
First woman to earn a PhD in psychology (1894).
Wrote The Animal Mind (1908), a foundational text in comparative psychology.
Served as APA President in 1921.
Advocated for mental states in animals, using introspection by analogy.
Field: Cognitive Behaviorism
Developed Purposive Behaviorism, blending behavioral methods with cognitive variables.
Introduced the concept of cognitive maps through maze experiments with rats.
Showed that behavior can be goal-directed and latent, challenging strict stimulus-response views.
Field: Applied Behaviorism
Students of B.F. Skinner who pioneered animal training using operant conditioning.
Founded Animal Behavior Enterprises, training animals for commercials and exhibits.
Documented instinctive drift, showing limitations of conditioning due to innate behaviors.
Field: Psychology of Sex Differences
One of the first to empirically study gender differences in mental traits.
Found no support for the belief that women were intellectually inferior to men.
Her dissertation was one of the earliest contributions to feminist psychology.
Field: Giftedness and Women’s Psychology
Refuted myths about female intellectual inferiority and the “variability hypothesis.”
Pioneered studies of gifted children and education.
Advocated for psychology’s role in supporting women's intellectual potential.
Field: Psychology of Sexuality
Conducted groundbreaking studies in the 1950s showing that homosexuality was not a mental disorder.
Her research helped lead to the declassification of homosexuality as a pathology by the APA in 1973.
Field: Social Psychology
PhD with Stumpf
Importance of the situation
A person’s life space: the totality of the psychological facts that exist in one’s awareness at any given moment
Developed field theory: behavior is a function of the person and their environment (B = f(P, E)).
Pioneered group dynamics (action research), and applied psychology to social change.
Field: Rehabilitation Psychology
Advocated for psychosocial adaptation to disability.
Helped found the field of rehabilitation psychology, emphasizing strengths over limitations.
Her work influence the American with Disabilities Act (ADA) in 1990.
Field: Neuropsychology
Proposed Hebb’s rule: "cells that fire together wire together."
Explained learning through neural networks called cell assemblies.
Wrote The Organization of Behavior (1949), foundational in biological psychology.v
Field: Professionalization of Psychology
Nixon was instrumental in organizing efforts to professionalize psychology during the early 20th century.
Eye tracking to test print ads
Played a key role in the Association of Consulting Psychologists (ACP) and later the American Association for Applied Psychology (AAAP).
These organizations paved the way for the modern APA divisional structure after WWII.
His work helped establish certification standards, ethics codes, and applied psychology journals—important steps toward the professional identity of psychology.
Field: Industrial & Engineering Psychology
Earned a PhD in psychology from Brown University in 1915.
Co-authored The Psychology of Management (1914), emphasizing human factors and individual differences in industrial settings.
With her husband Frank, pioneered time-motion studies, using film to improve workplace efficiency.
Continued her consulting business solo after Frank’s death, contributing innovations in kitchen ergonomics, tools for the physically disabled, and engineering psychology.
First woman in the National Academy of Engineering and appeared on a U.S. postage stamp.
Field: Russian Physiology & Psychology
Considered the father of Russian physiology and psychology.
Introduced the concept of inhibition of reflexes, arguing that all behavior—including voluntary action—has a reflexive basis.
Laid the groundwork for a materialist psychology, emphasizing observable behavior over introspection.
Precursor to both Pavlov’s work and Soviet objective psychology.
His influential work Reflexes of the Brain (1863) emphasized the physiological basis of mental processes.