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Representative Heuristic
Judgment based on how similar something is to a prototype.

Base-rate Fallacy
Ignoring statistical information in favor of anecdotal evidence.

Availability Heuristic
Judging frequency based on how easily examples come to mind.

Attitudes Affect Judgments
Personal beliefs influence decision-making processes.

Sunk Cost Fallacy
Continuing an endeavor due to previously invested resources.
Concorde Project
A costly aviation project illustrating sunk cost fallacy.

Problem Solving
Finding solutions to complex issues through various strategies.
Heuristic
Mental shortcuts that simplify decision-making.
Long-term Relationship Persistence
Continuing a relationship despite challenges or dissatisfaction.
Career Continuation
Staying in a job despite potential better opportunities.