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Concept formation, problem solving, and decision-making
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concept
a mental grouping of similar objects, events, ideas, or people
prototype
a mental image or best example of a category; provides a quick and easy method for sorting items into categories
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently
insight
a sudden realization of a problem’s solution; contrasts with strategy-based solutions
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or destroy contradictory evidence
fixation
an inability to see a problem from a fresh perspective
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
functional fixedness
individuals are unable to see uses for an object beyond its traditional or intended purpose
representative heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind due to their vividness, we presume such events are common
belief perserverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
gambler’s fallacy
individuals mistakenly believe that the probability of a random, independent event is influenced by previous, unrelated outcomes
sunk-cost fallacy
our tendency to follow through with something that we've already invested heavily in, even when giving up is clearly a better idea