🧠 TOPIC 7 — PROSOCIAL BEHAVIOUR
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What is prosocial behaviour?
Behaviour positively valued by society.
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What is helping behaviour?
Intentional behaviour that benefits others.
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What is altruism?
Helping without expectation of reward.
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What is the bystander effect?
Reduced likelihood of helping when others are present.
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Who proposed the bystander effect?
Darley and Latané (1968).
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What is diffusion of responsibility?
Reduced sense of personal responsibility in groups.
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What is the social responsibility norm?
Helping those in need.
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What is the reciprocity norm?
Helping because others have helped us.
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