Self-report design

How do we design questionnaires?

• Likert scales

• Rating scales

• Fixed choice option

What is a likert scale?

Respondent indicates to what degree they agree with a statement on a scale

What is a rating scale?

Respondents identify a value that represents their strength of feeling about a topic

What is a fixed choice option?

Includes a list of possible options that respondents indicate which apply to them

How do we design an interview?

Interview schedule - standardised to reduce interviewer bias, in an appropriate setting, and remind participants they always have the utmost confidence.

What is important in writing good questions?

• Not overusing jargon

• Not using emotive language - leading question

• No double-barrelled or double negative questions

What is jargon?

Technical terms only familiar to those within a specialised field