International Business Final

key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, costs, revenue streams

What is included in a Business Model Canvas?

To improve people’s health and well-being through meaningful innovation.

What is the core purpose of Philips as stated in their 2026 business overview?

$2.5$ billion lives per year.

By the year 2030, how many lives does Philips aim to improve annually?

Innovation, design, and sustainability.

What are the three identified 'impact drivers' for Philips?

Improved execution.

Philips' strategy for focused organic growth is founded on clear choices in business, innovation, and _____.

Impact with care.

What phrase does Philips use to describe its unique company culture?

Frederik, Gerard, and Anton Philips.

Who were the founding fathers of the Philips company?

Understanding the 'jobs' or problems the customer needs solved.

According to the lecture notes, what is the 'unlock' for determining if a company is truly valuable?

New Products, Sustaining, Disruptive, and Efficiency innovations.

What are the four types of innovation categorized in the 'SHARED' innovation strategy document?

Innovation focused on cutting costs.

How is 'Efficiency Innovation' defined in the context of the four innovation types?

To grow markets by introducing products that appeal to new or bottom-tier customers.

In innovation management, what is the primary goal of 'Disruptive Innovation'?

Due to its natural environment and geographical position as a crossroads of international trade.

According to the lecture, why is the Netherlands historically described as 'internationally oriented'?

Racism, slavery, colonial exploitation, and war.

What 'dark sides' of Dutch historical society are mentioned as instances where commercial motives overruled human rights?

A new government is being formed, which is described as a difficult process.

Following the October 2025 elections, what is the current state of the Dutch government as of early 2026?

The shift toward a 'Value' based healthcare model.

What major shift in healthcare is driving the need for new approaches, moving away from a 'Volume' based model?

Aging populations/chronic illness, global resource constraints, digitalization, and increasing consumer engagement.

List the four profound trends shaping the future of health technology according to Philips.

Improved patient experience, better health outcomes, lower cost of care, and improved staff experience.

What are the four pillars of the 'Quadruple Aim' that Philips helps customers address?

Roy Jakobs.

Who is the current CEO of Philips as of the 2026 documents?

$15\%$.

The OECD agreement mentioned in the 2026 landscape document established a minimum international tax rate of _____.

A collaborative model involving companies, government, and academia.

What is the 'Triple Helix' approach in the Dutch business ecosystem?

Early projects in Indonesia when it was still a colony of the Netherlands.

According to the lecture notes, what was the 'black page' in the history of Dutch international projects?

A model of sharing risks and rewards by integrating diverse capabilities from external partners.

What is 'Open Innovation' as defined in the lecture context?

They were 'running out of road' with internal R&D and the internet made small, diverse companies accessible.

Why did big companies shift toward open innovation at the beginning of the 21st century?

Philips.

Which company is cited as a 'born innovator' that expanded from lighting to a diversified industrial conglomerate and eventually sharpened focus on health tech?

It creates a rise in chronic illnesses and places a strain on healthcare resources.

What specific challenge does the 'aging population' trend pose to the Dutch economy?

The American and Chinese ways of doing business and innovation.

What is the 'European way' of cooperation often contrasted against in the 2026 politics and business slides?

Increasing energy demand and the global energy transition.

According to the Boskalis source, what are the two main macro trends driving their energy transition business?

$68\%$.

What percentage of the world population is projected to live in urban areas by 2050?

Climate change and rising sea levels.

Van Oord's business strategy is heavily driven by the need for 'Climate Adaptation' due to what environmental factor?

The market experiences huge upswings in demand followed by sharp crashes in profit margins.

In the semiconductor industry, what does it mean for a market to be 'cyclical'?

ASML.

Which Dutch company is currently considered one of the most influential in the global semiconductor ecosystem?

It can lead to 'indifference' masked as tolerance or slow decision-making.

According to the lecture notes, what is a potential disadvantage of a 'consensus-based' business culture?

A specific 'European way' of industrial and economic cooperation.

What is the 'Draghi report 2024' used to advocate for in the European business context?

The Hong Kong International Airport reclamation project.

Which major dredging and marine project is cited as one of the biggest in the early 2000s for the Netherlands?

The difference between current products and future consumer/society needs driven by trends.

In the 'SHARED' innovation slides, what is the 'Gap' that companies must address?

Greenland.

What specific mineral-rich territory did the lecture notes mention as a point of geopolitical interest for the future of the circular economy?

Spending less time on internal emails and more time focusing on value in the outside world.

According to the lecture, what is the primary battle for a manager in a large company like Unilever regarding internal politics?

It is a cooperative bank rather than a shareholder-owned bank.

What is the core differentiating factor of the Rabobank business model compared to traditional banks?

The food transition and the energy transition.

Rabobank's international strategy focuses heavily on which two global transitions?

Extensive dialogue and a meritocracy-based approach to decision-making.

What does the 'Polder Model' (implied by consensus culture) require to be successful in Dutch business?

They threw the idea away, illustrating how internal company focus can lead to missing external value.

According to the lecture, what happened to Xerox's PDF technology because it 'didn't fit' their core business?

Technology, Society, Geopolitics, and Environment (Sustainability).

What are the four 'macro' brackets mentioned in the lecture for analyzing business trends?

Reluctance or suspicion of corruption/lack of transparency.

The 'International Business Notes' mention that in Asia, collaboration between public and private sectors is often viewed with _____.

Better care for more people.

How does Philips define its 'Vision' specifically?

To ensure patient safety, product quality, and data integrity factor into every decision.

What is the primary role of the 'Chief Patient Safety and Quality Officer' at Philips?

Growth drives the need for new and improved ports, waterways, and urban space.

In the Boskalis macro trend analysis, what is the link between 'Population growth' and 'Infrastructure'?

Innovation that makes existing products better for current customers.

What is 'Sustaining Innovation'?

By what they do (the product) rather than the value they deliver to customers.

According to Guy Kawasaki (cited in slides), how do companies 'tend to define themselves' incorrectly?

Signal transfer or communication.

What is the 'enduring need' served by a 'connected gear' company, regardless of technological changes?

North America.

Which region is described as 'quite dominant' in Philips' revenue generation as of 2026?

A trade agreement between the EU and Latin American countries.

What is the 'Mercosur' trade agreement mentioned as a counter-strategy in the current geopolitical landscape?

It can lead to laziness and wasteful experiments that do not add genuine value.

According to the lecture, what is the main risk of having 'no scarcity of money' in a corporation?

It is described as a relatively non-hierarchical, meritocracy-based culture.

How does the Dutch business culture view hierarchy?

Flood protection and dealing with rising sea levels.

What specific environmental challenge is mentioned as a driver for the Dutch 'water management' industry?

'Why do they buy it?' or 'What need does it serve?'.

The 'SHARED' slides suggest that instead of asking 'What do I make?', a company should ask _____.

It marked one of the first major international projects (in Indonesia).

What is the significance of the year 1909 in the context of Dutch international business history?

Van Oord.

What is 'Marine Ingenuity' the slogan for?

The U.S. can potentially decide what happens with the technology, even if used abroad.

In the semiconductor industry context, what does 'US-based technology' regulation imply for Dutch companies like ASML?

The Van der Vorm family (owners of HAL).

What 'cultural benefactors' are criticized in the 2026 slides for 'massive tax evasion'?

A focus on employee vitality and successful development.

What is the 'Right Conversation' in Van Oord's HR strategy?

Approximately $1200$ to $1300$ acres.

According to the lecture, what was the estimated area of the 'reclamation' for the Hong Kong Airport?

Because it is a small internationalist economy in an increasingly nationalist world.

Why is 'cooperation' considered essential for the Netherlands in the current world situation?

The current backlash against globalization and increasing economic/military nationalism.

What 'backlash' is currently challenging the Dutch internationalist economy?

To partner with healthcare customers to improve data and system management.

What is the primary objective of Philips' 'Enterprise Informatics' platform?

Through continuous improvement and innovation in solution design.

How does Philips aim to reduce complexity and prevent risks in medical care?

Its ability to solve real problems for customers, rather than just selling products.

According to the lecture notes, what makes a business 'valuable' over time?

A society where commercial motives have often overruled considerations of basic human rights.

What is the 'Dutch Way' described as regarding social and commercial motives?

Whether the project met international and European environmental and social standards (e.g., population displacement).

What specific 'ESG' concern did Rabobank face when deciding whether to fund a project in Southeast Asia?

An example of the extreme profit fluctuations in the industry ($11$ billion profit one year after losses).

In the context of the semiconductor market, what was the '11 billion' figure mentioned about Samsung?

$150$ seats.

How many members are in the Dutch Parliament as shown in the 2025 election results?

D66.

Which political party in the 2025 Dutch election had 26 seats alongside the PVV?

The value derived from recovering metals from crashed/recycled phones.

What is the 'circular economy' value mentioned in the lecture regarding mobile phones?

The systems in South Europe (e.g., Italy, Portugal) may be less efficient but people value the collaboration even more.

What did the guest speaker say about doing business in 'South Europe' compared to the 'North'?

Starting, running, and scaling a business by identifying real needs.

According to the lecture, what is 'Business Development' really about?

Ideas that don't fit a company's current core focus can still hold massive value elsewhere.

What was the 'PDF' example used to illustrate in the lecture on innovation?

It changes the context and constraints within which a company has historically been successful.

Why does 'geopolitical tension' impact a company's portfolio development?

Personal development, inclusion, and diversity.

What is the 'best place to work' goal for Philips meant to promote?

A part of the Diagnosis & Treatment segment led by Bert van Meurs.

What is 'Image-Guided Therapy' at Philips?

An obligation to patients and providers that forms the foundation for clinical excellence.

What is 'Safety Excellence' according to Philips leadership?

A demographic and social challenge facing the Netherlands and Europe.

What trend is described as 'Refugees, immigrants' in the current situation slides?

Population growth and increase in GDP per capita.

According to the 'Boskalis' slide, what drives 'Coastal urbanization'?

Infrastructure designed to protect against climate change and advance the energy transition.

What is 'Sustainable Infrastructure' in the context of the Boskalis college?

Because it shifts focus from the product features to the actual utility for the user.

Why is 'Understanding Jobs' the unlock for whether a company is valuable?

Indifference.

The lecture notes state that in the 'Dutch Way', tolerance can sometimes be seen as _____.

Roy Jakobs.

Which CEO is Dutch/German and leads Philips as of 2026?

Integrated technology platforms and informatics to monitor and care for patients.

What is the primary focus of the 'Connected Care' segment at Philips?

The duration they have been 'improving lives' through innovation.

What is the significance of '130 years' for Philips?

A collaborative, cooperative economic model suited for a small, internationalist economy.

What is the 'European Way' as a concept in the context of the Draghi report?

By fostering a sense of innovation and resilience in response to environmental challenges

How has the unique landscape of the Netherlands influenced its culture and industrial development?

• By promoting the growth of agriculture and farming industries.

• By fostering a sense of innovation and resilience in response to environmental challenges.

• By limiting industrial growth due to geographical constraints.

• By encouraging reliance on imported goods rather than local production.

Offshore wind and energy projects

Van Oord's specialization primarily involves which aspect of marine construction, demonstrating their commitment to innovation?

• Development and restoration of coastal resorts

• Restoration of underwater habitats

• Submarine archaeological excavations

• Offshore wind and energy projects

improving people's health and well being through innovation

which of the following best describes Philips' purpose today

• dominance through technology

• investing in new technologies for health care

• improving  people's health and well being through innovation

• maximising revenue through out-licensing the Philips brand

facilitates collaboration and networking in the horticulture sector

The WORLD HORTICULTURE CENTRE

• is the second largest food exporter in the world , after the USA

• Licenses horticulture technology to food manufacturers world wide

• facilitates collaboration and networking in the horticulture sector

• defines regulatory policies for food manufacturing