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rhetoric
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
audience
the listener, viewer, or reader of a text
persuasion
form of non fiction writing designed to convince, motivate or move readers towards a specific point of view, belief, or action
argument
a reasoned, logical, and evidence-based opinion that takes a clear, debatable stance on a topic
classical model
Structured, five part argumentative framework originating from Ancient Greek and Roman rhetoric( Aristotelian model), designed to persuade neutral or opposing audiences.
rogerian model
A rhetorical strategy focused on finding common ground, mutual understanding, and compromise, rather than winning an argument.
toulmin model (data, claim, warrant)
a structured method for analyzing or creating arguments, focusing on three essential components: data (evidence), claim (assertion), and warrant (logical connection). Bridges evidence and conclusions, often using implicit assumptions to make an argument persuasive.
claim
An arguable, specific statement acting as the main argument of thesis of a paper, which requires supporting evidence and reasoning.
evidence (data)
documented information used to support claims and persuade readers
assumption (warrant)
The logical bridge connecting a claim to its evidence, representing the underlying belief or value a reader must share to accept the argument.
types of claims
fact, value, policy reasoned, logical, and evidence based claim designed to persuade an audience to understand, accept, or adopt a specific point of view
context
circumstances, background information, and setting surrounding a text that shape its meaning and help the reader understand the "why" and "how" behind words
purpose
to communicate a message, idea, or emotion from a writer to a reader, aiming to inform, persuade, entertain, or express oneself.
bias
when an author presents a one-sided, subjective viewpoint rather than an objective, balanced analysis, often favoring a specific opinion.
Aristotelian Triangle
Framework for effective communication consisting of three persuasive appeals: Logos (logic), ethos(credibility), and pathos (emotion).
Persona
a literary device where an author adopts a fictional voice, character, or "mask"—distinct from their own—to tell a story, speak in a poem, or narrate a piece, often to explore perspectives outside their own experience
ethos
established credibility, authority, and trustworthiness to persuade an audience.
pathos
used to persuade or engage an audience by appealing to their emotions, such as empathy, fear, anger, or joy
logos
an appeal based on logic or reason
tone
the author's attitude toward the subject or audience, conveyed through diction, syntax, and detail.
assumption
A belief or statement taken for granted without proof.
counterargument
an argument, evidence, or perspective that opposes or challenges your main thesis or claims
support
the evidence, reasoning, examples, and details that bolster a main claim, thesis or topic sentence, making an argument or explanation credible and persuasive.
concede
admit that something is true or valid after first denying or resisting it
refute
disprove an argument, claim, or theory by presenting evidence, reasoning, or logic that shows it is false, invalid, or flawed.
Propaganda
strategic, systematic dissemination of biased, misleading or emotionally charged information designed to influence audience attitudes, beliefs, or behaviors toward a specific cause or agenda.
Polemic
a speech or a piece of writing expressing a strongly critical attack on or controversial opinion about someone or something.
Satire
the use of humor, irony, exaggeration, or ridicule to expose and criticize human vices, follies, or societal institutions.
Inductive Reasoning
begins with specific details or facts and progresses to a general principle as conclusion
Deductive reasoning
presents a general (theory or rule), followed by specific evidence, and concludes with a logical, necessary result.
Syllogism
three-part deductive reasoning consisting of a major premise, a minor premise, and a conclusion
Modus ponens
a deductive argument form in writing used to establish certainty by affirming the antecedent of a conditional statement.
If P, then Q
P is true, therefore Q is true
Modus tollens
Deductive argument form in logic, known as "denying the consequent."
If P, then Q.
Not Q.
Therefore, not P.
Hypothetical Syllogism
deductive argument form consisting of two conditional premises and a conditional conclusion.
Premise 1: If P, then Q
Premise 2: If Q, then R
Therefore, if P, then R
disjunctive syllogism
form of logic that draws a conclusion by eliminating one of two alternatives, typically structured as "Either P or Q" and "Not P, therefore, Q"
disjunction- P or Q
negation of one disjunct- Not P
affirmation of the remaining disjunct- Therefore Q
Dilemma
rhetorical device presenting a choice between two, often undesirable, options (called "horns") to force a specific conclusion
Reductio ad absurdum
disproves a claim by showing it leads to an extreme, illogical, or impossible conclusion
Logical fallacies
defects in reasoning that weaken arguments by replacing evidence with faulty, misleading, or irrelevant claims.
Non sequitur
argumentative fallacy where the conclusion is not logically connected to the preceding premises or evidence
Oversimplification
logical fallacy where complex issues are reduced to overly simplistic terms, omitting crucial details or nuance.
Hasty Generalization
logical fallacy where a broad conclusion is drawn from a sample size that is too small or unrepresentative
Either/or reasoning/False Dichotomy/false dilemma
occurs when an argument presents only two extreme options—often one desirable and one disastrous—while ignoring valid, intermediate alternatives.
Argument from doubtful or unidentified authority
occurs when an argument relies on claims from an unverified, anonymous, or unqualified sources rather than evidence.
Argument ad hominem
logical fallacy where a writer attacks an opponent's character, motive, or personal attributes rather that addressing the substance of their claims.
Begging the Question/Circular Argument
an informal fallacy where an argument's premises assume the truth of the conclusion, rather than supporting it.
Post hoc, ergo propter hoc
"after this, therefore because of this". Logically fallacy where someone assumes that because one event followed another, the first event caused the second.
false analogy
logical fallacy where a comparison is drawn between two things, situations, or concepts that share superficial similarities but are fundamentally different.
ad ignorantiam
appeal to ignorance. Wrongly asserts a proposition is true because it has not been proven false, or false because it has not been proven true.
ad misericordiam
argument from pity or misery. Informal fallacy that occurs when someone attempts to win support for an argument or idea by exploiting another person's feelings of pity, guilt, or sympathy, rather than providing relevant evidence.
ad populum
logical fallacy asserting that a proposition is true or good simply because many or most people believe it.
affirming the consequent
Formal logical fallacy where a conditional statement ("if P, then Q") id assumed to work in reverse("if Q, then P")
complex question
a logical fallacy where a single query embeds multiple, often unproven, assumptions, restricting the respondent to an answer that implies guilts or agreement
denying the antecedent
If P, then Q
Not P
Therefore, not Q
Equivocation
Logical fallacy and rhetorical tactic using ambiguous, double-meaning language to deceive or avoid commitment, often by switching a key term's definition mid-argument.
False Cause
Occurs when a real or perceived relationship between two things is incorrectly assumed to mean one causes the other (confusing correlation with causation).
Loaded Language
refers to words and phrases with strong connotations, positive or negative, designed to evoke emotional reactions and influence an audience beyond their literal meaning.
Persuasive Definition
strategic technique that defines a term or concept in a way that inherently supports the writer's argument
Poisoning the well
Logical fallacy and rhetorical active where adverse, often irrelevant, information about an opponent is preemptively presented to an audience with the goal of discrediting or ridiculing the person before they have the chance to speak.
Red herring
logical fallacy and rhetorical tactic in argumentative writing where a speaker or writer introduces irrelevant information to distract the audience from the original topic.
Straw Man
A dishonest argumentative technique where someone misrepresents, exaggerates, or fabricates an opponent's position to make it easier to attack. Instead of addressing the actual argument, they know down a weak, fake version to create the illusion of victory.